More than a decade into the “CTP revolution,” many of the promises of digital workflow have yet to be fulfilled. The publishing industry is far from achieving the hands-off, utopian workflow many envisioned when film went away and content went digital. While some in the industry once resisted the notion of a digital workflow, most now agree that the evolution from film to files has been a positive for the publishing world—as profound a development as desktop publishing. With digital content, publishers can now cut out much of the prepress expense for their print workflow, and perhaps even more importantly, their content is now
Printers don't just put ink on paper anymore. From design consulting and pre-press before the print job, to mailing and fulfillment after a publication is built, printers are evolving into one stop shops. It's the strategy of choice for leading printers facing evolving technology, expanding customer requirements, and the raw economics of a tough market. But are publishers well-served by this trend? It was inevitable, perhaps, that printers would add services beyond applying ink to paper. Technological advances continue to render certain craft skills obsolete, or less important. At the same time, many publishers want to streamline operations by focusing on core business processes.
Without it, she may not have made it through the most critical product launch this year. Lorraine Alper Kramer, director of print services at Saatchi & Saatchi L.A., confesses that online proofing isn't what it used to be. "Regardless of the location of our creative teams, we are able to quickly and easily collaborate and exchange comments on the content and composition of our projects effectively and on schedule," she explains. In the past, the agency tried posting files to FTP sites and exchanging PDFs, but found that RealTimeProof (www.realtimeimage.com) technology allows the ad agency to