ON24 Inc.

Virtual Vanguard
July 1, 2010

Web-based events and webinars make up an increasing part of the revenue pie for publishers looking to both satisfy sponsors and audiences, and lower overhead.

15 Tips to Profit 
From Virtual Events
December 1, 2009

As 2009 comes to a close, flat remains the (not so) new up in magazine publishing. Print advertising continues to take a flogging, online revenue is still an enigma to many publishers, and trade shows/exhibitions and conferences are taking a hit for many as well. One bright spot, however, may be virtual events—which, due to their no-travel-required nature, actually could be benefiting from the dire economic climate.

The Sites You Visit May Know More About You Than You Think
July 16, 2008

If you haven’t heard, another behavioral targeting ad network has come under scrutiny by stodgy old senators reacting to privacy advocates. It would be great if our elected officials would spend more time on ways to end the war or lower gas prices.

NebuAd executives told the Senate Commerce, Science and Transportation Committee that the Redwood City, CA-based company doesn’t collect personally identifiable information or keep the data it collects for an extended period of time through the relationships it built with Internet Service Providers (ISPs). If you follow this trend in online advertising, you’ll find it very similar to the Facebook Beacon service that

Webinar-related Products and Services
March 7, 2008

Here are a number of leading webinar-related solutions on the market: Accela Communications A marketing services firm with tools and services to produce and manage Web communications via on-demand rich media, Web-response-management tools and multimedia content. (508) 303-9709 www.AccelaCommunications.com Bulldog Solutions A lead-generation management and optimization firm focusing on generating leads through webinars and podcasts. (877) 402-9199 www.BulldogSolutions.com Intellor Group Inc. A full-service multimedia company specializing in webinars, webcasts and multimedia programs. (301) 208-6766 www.Intellor.com Internap Network Services A provider of performance network services, and streaming video and rich media advertising. (800) 254-7554 www.InternapCDN.com Netbriefings A provider of large, broadcast-style Web

Webinars: Gaining Traction With Your Advertisers and Your Audience
March 1, 2008

Bringing together hundreds or even thousands of people with the click of a mouse, webinars have emerged as a mainstay on the publishing landscape. With their inherent ability to deliver strong content to a digital audience in a digestible and well-received format, webinars are proving their worth as a strong and steady revenue stream for many publishers. Originally begun as experiments for a few publications, webinars are now spreading through the business-to-business world like wildfire, and are fast becoming critical elements of publishing operations. Web-based Seminars Provide New Revenue Streams As they move further into the digital world, more magazine publishers are discovering that

Raising the Bar on Webınars
March 1, 2007

One of the biggest trends occurring in the webinar world, according to a recent study, is the use and appeal of video programs—live or on-demand. The study, conducted by ON24, a San Francisco-based webinar solutions provider, revealed that video webinars attracted 45 percent to 47 percent more registrants and attendees, while audio webcast registration decreased by 3 percent among business-to-business publishers. “Audio is still very competitive, but video is becoming the preference,” says Sharat Sharan, ON24 CEO and president. “Not only have attendees grown accustomed to hearing and seeing webinars, but they crave them. They stimulate more of our senses.” Sharan says that

How to Plan, Produce and Profit From Webcasts
September 1, 2006

Before delving into the world of webcasts or, shall we say, webinars, it seems pertinent to explain the differences between the two. There aren’t any. “The only differences that exist are mere fabrications lying within the minds of individuals who have ideas about what webcasts or webinars are,” says Richard Rist, founder and CEO, Intellor Group—a multimedia company in Gaithersburg, Md., that specializes in webinars. “The confusion is the result of different terms coined for the same technology, which were originated by large software companies.” Though it is true many consider webcasting to be more video-based and webinars more PowerPoint-based—often lumped under

CMP Strengthens Its Brand
August 1, 2005

An effective method for publications to build audience loyalty is to produce content in a consistent voice with which readers can readily identify. By exposing audiences to the voices (and faces) of the editorial staff through webcasts, and inspiring audience interaction, publishers add a dimension of familiarity that reinforces their branding and enhances their profile as a source of essential and timely information. Since changing online broadcast partners, technology and health-care publisher CMP Media LLC has greatly increased the frequency of its webcasts, strengthening its bottom line and creating opportunities for advertisers to communicate with targeted audiences. After Yahoo discontinued its third-party

CMP Strengthens Its Brands
August 1, 2005

An effective method for publications to build audience loyalty is to produce content in a consistent voice with which readers can readily identify. By exposing audiences to the voices (and faces) of the editorial staff through Webcasts, and inspiring audience interaction, publishers add a dimension of familiarity that reinforces their branding and enhances their profile as a source of essential and timely information. Since changing online broadcast partners, technology and health-care publisher CMP Media LLC has greatly increased the frequency of its webcasts, strengthening its bottom line and creating opportunities for advertisers to communicate with targeted audiences. After Yahoo discontinued its third-party