DES MOINES, Iowa and NEW YORK, July 13, 2015 /PRNewswire/ -- Meredith Corporation (NYSE:MDP;www.meredith.com), the nation's leading media and marketing company serving more than 100 million unduplicated American women and over 60 percent of U.S. Millennial women, announced today that it has acquired Grocery Server, further expanding its digital shopper marketing capabilities.
Historically, New York magazine and The New Yorker tend to be among the biggest heavyweights at the annual glossy back-patting bonanza that is the National Magazine Awards.
So it should surprise no one that they are leading the pack of this year's finalists, announced Thursday afternoon, with 10 and six nominations respectively, including in the categories for general excellence (the latter) and magazine of the year (the former).
More notable and more interesting, perhaps, are the newcomers and first-time nominees who've managed to crash the gates of the magazine world's equivalent of the Pulitzer Prize.
In 1993, the man who today serves as executive vice president of the magazine publisher Bonnier-he was then a junior salesman at Scuba Diving magazine-set his sights on a potential client who had placed ads in all of the publication's competitors but refused to take Zinczenko's calls.
The situation called for facetime. Zinczenko paid the would-be advertiser, Greg Mackay, the founding owner of a diving instruction school and retail shop in Ft. Lauderdale, Fl., a visit at his office and insisted on treating him to lunch at the grill next door
Meredith Corporation (NYSE:MDP; www.meredith.com) announced today it will partner with Net2TV Corporation to launch a new streaming on-demand television show for connected television based on the popular Better Homes and Gardens brand.
Parents Latina, a new English-language magazine focused on serving U.S. Hispanic millennial mothers, one of the fastest-growing demographics in the United States, is about to take its place on the newsstands and the powers-that-be behind the new print product are enthusiastic and energetic about consumer reception.
Carey Witmer is President of Meredith Parents Network and Enedina Vega is Vice-President and Publisher, Meredith Hispanic Media and both women are confident the magazine will be a great addition to the Meredith portfolio, so much so that Parents Latina will have a guaranteed rate base of 700,000.
When creating your mobile magazine, it helps to look at other digital publishers on the Apple Newsstand to see what they're doing right. You can learn a lot by looking at best practices of the top magazines in your niche or industry.
But you can also learn a good deal by knowing what NOT to do. It's these common mobile magazine creation and marketing mistakes that may be costing you readers.
The 131-year-old "Seven Sister" title Ladies' Home Journal was consigned today to the magazine industry's version of the old folks' home - "special interest publication."
Meredith announced it will discontinue publishing the 3.2-million-circulation magazine as a monthly and transfer its subscribers to other Meredith titles.
The Paradox: As publishers, we blame our consumers' changing content consumption habits for the decline in print subscriptions, but we are not changing what we print to reflect our audiences' evolving content consumption behavior.
The mainstream press has had its fill of articles recapping 2013, but it missed some important trends and lessons that emerged during the year:
1) New hope for newspapers: The Denver Post has hit upon a promising market for beaten-down daily newspapers: weed. When publishers from other states see how the Post is trying to cash in on legal pot with its new web site The Cannabist, they may be tempted to start publishing a lot of pro-legalization editorials.
Debuting today on TheAtlantic.com is the Education channel, a new section that will feature stories of learning and reinvention for the 21st century-from preschool to college to adult ed. Education has been a core subject for The Atlantic and TheAtlantic.com for years, and with the launch of this new channel, writers and editors will have a place to explore a key set of issues on a daily basis.