Parents

Lots of Insurgencies at the Ellies, But Two Stalwarts Hold On
January 19, 2015

Historically, New York magazine and The New Yorker tend to be among the biggest heavyweights at the annual glossy back-patting bonanza that is the National Magazine Awards.

So it should surprise no one that they are leading the pack of this year's finalists, announced Thursday afternoon, with 10 and six nominations respectively, including in the categories for general excellence (the latter) and magazine of the year (the former).

More notable and more interesting, perhaps, are the newcomers and first-time nominees who've managed to crash the gates of the magazine world's equivalent of the Pulitzer Prize.

Eric Zinczenko, Magazine Daredevil
December 3, 2014

In 1993, the man who today serves as executive vice president of the magazine publisher Bonnier-he was then a junior salesman at Scuba Diving magazine-set his sights on a potential client who had placed ads in all of the publication's competitors but refused to take Zinczenko's calls.

The situation called for facetime. Zinczenko paid the would-be advertiser, Greg Mackay, the founding owner of a diving instruction school and retail shop in Ft. Lauderdale, Fl., a visit at his office and insisted on treating him to lunch at the grill next door

Parents Latina: Born from the Womb of Data — Reaching Hispanic Millennial Mothers
July 1, 2014

Parents Latina, a new English-language magazine focused on serving U.S. Hispanic millennial mothers, one of the fastest-growing demographics in the United States, is about to take its place on the newsstands and the powers-that-be behind the new print product are enthusiastic and energetic about consumer reception.

Carey Witmer is President of Meredith Parents Network and Enedina Vega is Vice-President and Publisher, Meredith Hispanic Media and both women are confident the magazine will be a great addition to the Meredith portfolio, so much so that Parents Latina will have a guaranteed rate base of 700,000.

Top 10 Digital Magazine Mistakes that Cost Publishers Readers
May 1, 2014

When creating your mobile magazine, it helps to look at other digital publishers on the Apple Newsstand to see what they're doing right. You can learn a lot by looking at best practices of the top magazines in your niche or industry.

But you can also learn a good deal by knowing what NOT to do. It's these common mobile magazine creation and marketing mistakes that may be costing you readers. 

Old Ladies' Journal Sent to the Home
April 25, 2014

The 131-year-old "Seven Sister" title Ladies' Home Journal was consigned today to the magazine industry's version of the old folks' home - "special interest publication."

Meredith announced it will discontinue publishing the 3.2-million-circulation magazine as a monthly and transfer its subscribers to other Meredith titles.

Publisher's Paradox: Change What You Print
January 20, 2014

The Paradox: As publishers, we blame our consumers' changing content consumption habits for the decline in print subscriptions, but we are not changing what we print to reflect our audiences' evolving content consumption behavior.

8 Media Trends You May Have Missed in 2013
January 7, 2014

The mainstream press has had its fill of articles recapping 2013, but it missed some important trends and lessons that emerged during the year:

1) New hope for newspapers: The Denver Post has hit upon a promising market for beaten-down daily newspapers: weed. When publishers from other states see how the Post is trying to cash in on legal pot with its new web site The Cannabist, they may be tempted to start publishing a lot of pro-legalization editorials.

TheAtlantic.com Launches the Education Channel
September 10, 2013

Debuting today on TheAtlantic.com is the Education channel, a new section that will feature stories of learning and reinvention for the 21st century-from preschool to college to adult ed. Education has been a core subject for The Atlantic and TheAtlantic.com for years, and with the launch of this new channel, writers and editors will have a place to explore a key set of issues on a daily basis.