E-mail offers a way to deliver fresh content online, while driving traffic to related Web sites, maintaining customer loyalty and cross-promoting brands. In addition to serving as a marketing tool, it has the dual ability to stand on its own as a revenue-generating product in the form of an e-newsletter.
Earlier this week Parthenon Publishing, a Nashville, Tenn.-based custom publisher, announced the launch of Relay, a Web-based publishing tool designed to help associations with local chapters in their publishing efforts. Relay’s Web-based software platform enables an organization’s national or central office to connect with local chapters. The tool is meant to streamline communication between these groups and allow the offices to collaborate to create a single publication offering members both big-picture information and customized, local content. In addition, Relay is designed to centralize the writing, design and printing of the publications, which can result in a reduction in both cost and staff time