New Providence, N.J. - August 6, 2013 - In the year following the exit of Borders from the book retail scene, online retailers -- led by Amazon -- earned 44 percent of Americans' book dollars, up from 39 percent in 2011. The insights into where book buyers are spending come from the 2013 U.S. Book Consumer Demographics and Buying Behaviors Annual Review, the publishing industry's only complete consumer-based report integrating channel, motivation and category analysis of U.S. book buyers.
While the E vs. P debate rages on (often in these very pages!), we know there's more to a magazine than what's contained in its pages, be they inked or digitized. The brand is the thing, and defining, building and expanding a magazine's brand is now the crucial task of publishers everywhere. Last month Harper's Bazaar's VP/publisher Carol Smith talked to Publishing Executive about her magazine's move into e-commerce. This month Elisa Ludwig explores some other magazine moves into supplementary media.
Peggy Northrop is will be named the new editor-in-chief of Time Inc.’s Sunset magazine. The appointment, which is expected today, will mark the first top editor change since Martha Nelson was installed as editor-in-chief of Time Inc. in January.
Out in the shuffle is Kitty Morgan, a one-time top editor of Better Homes & Gardens, who started her career at Sunset. She is leaving a little over a year after replacing longtime editor Katie Tamony.
Sunset’s total circulation of 1,264,832 makes it one of the largest regional magazines in the country.
Publishing giant Reed Elsevier showed yesterday that a plan to dispose of most of its print operations is paying off, as it said all aspects of its business had grown in 2012.
The FTSE 100 firm got rid of Hollywood magazine Variety this year, and has sold other trade publications such as Publishers Weekly in a bid to hive off parts of the firm that rely on advertising. However, it is holding on to the successful New Scientist.
Average monthly page impressions across all "live" sites in the BPA Interactive traffic tool saw total impressions in January 2011 jump 13.7 percent.
Reed Elsevier's announcement that it was closing the 23 titles-after it had sold a number of other brands such as Broadcasting & Cable, Interior Design and Publishers Weekly in seven separate deals handled by media investment bank Jordan, Edmiston Group-stunned the business media industry, particularly potential buyers, of which it seems there were dozens, according to industry sources.
The New York Times Magazine recently made industry headlines with the announcement that it had sold its first-ever advertising cover wrap, which ran on the Aug. 10 issue of the publication. The New York Times Co., which owns the magazine, stated that this is one of many innovative advertising solutions and premium advertising positions—including single-sponsored magazines and unique positions on its Web sites—that it has introduced over the last 18 months. While many publishers are anxious to develop new, unique opportunities for generating advertising revenue, particularly in print, the concept of a magazine cover as advertising space is not necessarily a groundbreaking one.
Here is an interesting and very telling story for the publishing industry. According to Random House, the company has distributed hundreds of Sony e-book readers to its staff. The staff will use the readers to review and read manuscripts and other material in digital form. Stuart Applebaum from Random House said the company’s goal is to “eliminate altogether manuscript dispersal to our sales group by migrating this reading experience of many thousands of paper pages to the electronic reader ….”
So there you have it, a major book publisher heading full throttle into the world of e-reading. And why not? I have been an