Under terms of a new five-year, multi-million-dollar agreement, Quad/Graphics will become Hearst Magazines’ largest print supplier starting in January 2011.
The idea of the ad portal—a service allowing advertisers and agencies to submit ads to publishers remotely through a system that automatically checks for errors and omissions—has been around for a few years, but has taken on new importance with the spread of browser-based portal options (and the need to automate as many workflow processes as possible to increase efficiency). A process that until recently required downloading often complex software can now be accessed anywhere, by anyone, utilizing easy-to-use tools. Without fanfare, the era of the ad portal has fully arrived.
SUSSEX, Wis. -- Quad/Graphics, a printer of magazines, catalogs, books, direct mail and other commercial products, has merged several client-facing tool sets into a new business unit. Operating as a separate business unit, QuadSystems (www.QuadSystems.com) focuses on developing, marketing and supporting industry-leading publication management systems designed to help magazine publishing, book publishing, advertising and catalog businesses improve operational and cost efficiencies. The software solutions QuadSystems currently offers are: • AdSync, which manages all aspects of the magazine advertising process, including sales forecasting, account management, order entry, materials handling and billing. • Impoze, which manages publishing processes throughout planning, production/manufacturing, printing and distribution. • PlanSystem3, which integrates