Quark Inc.

10 Do’s and Don’ts for Implementing a CMS
December 1, 2008

Implementing a new content management system (CMS) or Web content management system (WMS) is, to say the least, a daunting task. Integrating past content and anticipating future needs—all while trying to meet the requirements of present constituents—leaves the process riddled with potential for missteps. It’s no wonder experts in CMS/WMS implementation stress the need for adequate preparation.

Solutions Showcase
May 1, 2008

Workflow and responsibilities might have been clearly divided between a magazine’s creative and production executives in the early days of digital design—the days when art directors could simply concentrate on aesthetics, while the production team fretted over the mechanics of getting that design to reproduce in print with integrity. Today, the lines between the two disciplines are blurred, and creative professionals are increasingly relied upon to manage tasks once associated with production, such as preflighting page files and outputting final-format digital files (PDF/X-1a being the preferred format for publications). So, it seems fitting that magazine creative folks expect so much more today from

A License to Sell
May 1, 2008

In an era of integrated publishing and vertical marketing, notions of content and brand have become more fluid, able to morph into new forms that reflect the ways consumers now access and think about information. This trend is even apparent in the world of reprints and content licensing, where traditional concerns about rights and brand integrity run up against new opportunities for revenue generation. In a Web-enabled world, publishers must be open to the reality of widespread content distribution and willing, in some cases, to loosen their grip on material in exchange for the revenue potential made possible by a global demand for

December 1, 2007

Production & Distribution TIPS By Steven W. Frye We live in an information-rich time. Besides professional books, journals, directories and trade magazines, such as Publishing Executive, we have the Internet. But company Web sites and newsletters, both print and electronic, have also added to the list of professional resources. In the past, it was very difficult to gather industry information, especially in a timely manner. But now we have a wealth of timely information available to us. As many people discovered, “push” services are more desirable than “pull” services. In other words, people prefer to have pertinent information delivered to them, rather than

Content on the Go
November 1, 2007

In today’s publishing world, content must be easily and instantaneously manipulated—no matter whether it’s headed to the Web, a magazine or a directory, burned to a CD or DVD, or broadcast in the form of a podcast. “Content repurposing … should certainly be top-of-mind for magazine publishers,” suggests John Kreisa, director of product marketing, Mark Logic Corp., San Carlos, Calif. “Putting the right infrastructure in place is key to tapping into that market. …” But evaluating whether to “build or buy” is often a publisher’s first hurdle. “I think the decision … should be based upon business objectives and expectations for growth,” says Peter

The Digital Edition: Heading Toward Its ‘iPod Moment’?
October 1, 2007

When approaching the subject of digital editions—those e-publications that preserve print layouts in a user-friendly format, often enhanced with embedded multimedia features—an obvious question comes to mind: What can this platform offer a publisher that a good Web site cannot? “That’s the question we get all the time,” says Cimarron Buser, vice president of marketing and product planning at Southborough, Mass.-based Texterity Inc., who recently pioneered a digital publishing solution for the Apple iPhone. “We know that the way people read Web sites is different from the way they read magazines,” says Buser. “Web sites are more episodic; there’s a lot of

Quark Announces Support for Windows Vista
March 12, 2007

Quark has announced it will post a free download update online within 30 days for existing QuarkXPress 7 customers that will enable the application to run on Windows Vista. “This important update for QuarkXPress 7 demonstrates our ongoing commitment to graphic designers and production professionals on the Windows platform,” said Terry Welty, Quark’s senior vice president of corporate marketing. “Customers will benefit from the combined user interface enhancements of both products such as the ability to drag and drop images from the Windows Photo Gallery directly into QuarkXPress 7. In addition, users with Windows Vista will be able to take advantage of the unique

Google’s Jim Gerber to Keynote Publishing Executive Conference and Expo
March 2, 2007

PHILADELPHIA, PA – Publishing Executive magazine proudly announces Google’s Jim Gerber as keynote speaker for the upcoming 2007 Publishing Executive Conference and Expo, scheduled for March 5-7, 2007, at the New York Marriott Marquis, Times Square. Gerber, director of content partnerships at Google, will present the Keynote Address on Tuesday, March 6, 2007 at 9:15 a.m. The keynote address is open to all registered attendees. “We are thrilled to have Jim give the keynote address at the Publishing Executive Conference and Expo. There are few companies that have as profound an influence on publishing today as Google, so it’s a major boon for our audience of

17 Tips for Publishing Better, Faster and Cheaper
December 1, 2006

Looking back, 2006 has been a relatively good year for many publishing companies. If you review the ongoing Publishers Information Bureau reports, it appears overall consumer-magazine ad revenue is up over previous years, and digital revenues continue to climb to help offset print losses of the last few years that for a number of business-to-business and consumer publications have yet to be recovered. Smart publishers, however, aren’t relying solely on revenue to drive profits. Rather, they’re continuing to focus on best practices in publishing processes and technological implementation to become more efficient and cut costs. Publishing Executive found leaders in the industry to share

Quark Names Raymond Schiavone President and CEO
November 3, 2006

Quark Inc. announced Wednesday that Raymond Schiavone, a veteran software company CEO and former GE executive, has joined the company as president and CEO. “Quark remains the best-of-breed choice for the creative professional, as demonstrated by our recent QuarkXPress 7 release,” said Schiavone. “Over the coming years, our customers will see us not only growing our product line, but also providing additional value through expanded strategic partnerships and focus on customer service and support. We will continue to lead the industry by bringing innovative solutions to market and providing state-of-the-art tools for creative professionals.” Acting president Linda Chase will remain with the company in her