Scholastic Inc.

18 Tips for Environmentally Conscious Publishing
January 1, 2008

1. Make “green” publishing company policy. That may sound daunting, but it can be done. Tyson Miller, director of the nonprofit Green Press Initiative (GPI), which helps publishers make informed environmental choices, suggests publishers make a commitment that demonstrates to printers, suppliers and mills that the market is shifting, and they will need to invest in developing new papers to meet the growing need. “Publisher commitments have been instrumental in the development of 24 new environmental sheets in North America within the last four years. The policy or commitment also serves to reinforce environmental responsibility as a priority in addition to creating cohesion within

‘Keeping the Bad Out’
November 1, 2007

I’ve said this before, but it seems that every day, new configurations of content blur the lines of media. The TV-radio-Internet-magazine-advertising world has become one big, fuzzy conglomeration. Television producers and characters/actors are blogging online. Magazine and newspaper editors and reporters are doing live video coverage, voice-overs and video editing. Television and radio news stations are putting news stories online. Magazines have television shows (and in this issue, you can read about how Essence magazine created the first-ever online reality dating show), and television shows have magazines (e.g., “Lost”). New business models are being tested (Paste magazine’s use of a “Pay What You Want”

Scholastic Announces Next “Potter” Will Contain 30 Percent Post-Consumer Waste Fiber
March 1, 2007

Besides being able to tout the largest initial run in the history of book printing, Scholastic can also lay claim that those 12 million copies of “Harry Potter and the Deathly Hallows” will all be printed on paper that contains a minimum of 30 percent post-consumer waste (pcw) fiber. According the publisher, 65 percent of the 16,700 tons of paper used in the U.S. first printing of the 784-page novel, scheduled to be released July 21, will be certified by the Forest Stewardship Council (FSC), the global standard-setter for responsible forest management. Scholastic says it will be the largest purchase of FSC certified paper to

Helmets and Safety Goggles Advised
February 1, 2006

There is a saying that goes something like this: "If you can't look back on the year and either laugh or cry, it was a year wasted." It seems in the book industry there is enough to laugh and cry about from 2005 to cover us for years to come. A quick recap of some highlights: Google's "Print Library" taking over water-cooler conversations (and inspiring several law suits); pay-per-page online models being announced by Random House, Amazon, and others; the internationally anticipated sixth edition of "Harry Potter" being released—and illegally translated and released in China; fictitious book characters "blogging"; HarperCollins going wireless with

Managing Contracts, Permissions and Royalties
September 1, 2005

Moving toward the utopian paperless operation, book publishers benefit from streamlining front-office operations. Digital workflow technologies have changed the way books are created, produced and printed. Now, digital tools are beginning to spark some interest in other areas of the publishing organization—specifically, to better manage the wealth of information surrounding rights, royalties and contracts a publishing company amasses. Nick Allen, vice president of marketing and sales of Quality Solutions Inc., an integrated publishing software and business solutions provider, recalls recent conversations with a woman who manages contracts for a medium-sized publisher. "She lives with this problem every single day," he says. "I can

The Cost of Environmental Responsibility
September 1, 2005

"Harry Potter" publishers receive praise and press coverage for using recycled paper; but can publishers be "green" without reaching deeper into their pockets? Greenpeace International recently heaped praise upon the Canadian and German publishers of the "Harry Potter" series for using postconsumer-waste (PCW) recycled paper to publish "Harry Potter and the Half-Blood Prince"—the sixth book in the series, now said to be the fastest-selling book in history. And the praise got a lot of press coverage. Raincoast Books, the Canadian publisher and distributor based in Vancouver, British Columbia, published the "Half-Blood Prince" using 100-percent PCW recycled paper, continuing a trend it set in

Greenpeace Praises "Potter" Publishers for Using Recycled Paper
August 1, 2005

Greenpeace International, an environmental awareness group, recently heaped praise upon the Canadian and German publishers of the "Harry Potter" series for using post-consumer-waste (PCW) recycled paper to publish "Harry Potter and the Half-Blood Prince." Raincoast Books in British Columbia, in cooperation with the Markets Initiative, a coalition project between Greenpeace Canada, Friends of Clayoquot Sound and the Sierra Club, published the "Half-Blood Prince" using 100-percent PCW recycled paper, continuing a trend it set in 2003 when it published "Harry Potter and the Order of Phoenix" on 100-percent PCW paper. German publisher Carlsen used 40-percent PCW recycled paper, while it requisitioned the 60-percent virgin fiber

9 Options in Digital Editions
April 1, 2005

Digital magazines may not be commonplace, but they're certainly gaining momentum. First on the list of benefits for many who offer digital publications is savings: There are no paper costs, postage fees or printing costs. But also, there's big incentive for advertisers: Direct links to advertisers' Web sites, and now even the ability to incorporate audio and visual into digital versions of print ads. Readers' actions can often be tracked, providing publishers with the means to prove their readers' interest in the advertisers' products. For many, a hindrance was that the technology was a bit slow for large files loaded with graphic images.

2005's Mandate, Adapt or Perish
January 1, 2005

H. G. Wells once said, "Adapt or perish, now as ever, is nature's inexorable imperative." It's an imperative that seems to be hitting many in the business world. The publishing industry, however, has never really been a place for the feeble, and most are giving it their all to adapt … and quickly. They're ringing in the New Year with fresh strategies for cross-media publishing and innovative ways to engage readers to strengthen print (see "There's Growth in Them There Stacks," page 34). Some of the big guns are already a bit ahead of the pack—such as DK Publishing, with its joint effort with