With many magazine publishers struggling to offset ad revenue declines, reprints and content licensing have become even more important to the bottom line. Making them even more attractive is that generating revenue in this area can take very little time or financial investment. In some respects, it's viewed as free money.
Foster Printing Service and Scoop ReprintSource have partnered to create a powerhouse that publishers can rely on for all of their ancillary revenue needs.
Publishers are developing online content fast. They’re also looking for ways to build new revenue from e-prints (electronic reprints) and licensing the rights to online content. “They’re realizing the growing need to service their reprint and permission customers directly off the Web,” says Dan Fineberg, director of marketing at Reprint Management Services, a reprint marketer and fulfillment manager in Lancaster, Pa. “Simply tagging online content isn’t enough to generate substantial reuse revenue.” With many options out there for services and solutions to help you maximize your reprints and content-licensing revenue, how do you find the best partner for this part of your business?