When approaching the subject of digital editions—those e-publications that preserve print layouts in a user-friendly format, often enhanced with embedded multimedia features—an obvious question comes to mind: What can this platform offer a publisher that a good Web site cannot? “That’s the question we get all the time,” says Cimarron Buser, vice president of marketing and product planning at Southborough, Mass.-based Texterity Inc., who recently pioneered a digital publishing solution for the Apple iPhone. “We know that the way people read Web sites is different from the way they read magazines,” says Buser. “Web sites are more episodic; there’s a lot of
Trader Publishing Co.
October 1, 2007