Univenture

Inserting CDs: The Simpler and Cheaper Way
April 1, 2006

They’ve been polybagged, bound, patched, foamed and mounted together. Magazines and CDs/DVDs have experienced every form of marriage feasible, but some couplings have proven to be more effective than others—cost-wise and otherwise. Before making any business decisions, it’s a good idea to know your options, says Frank Hudetz, CEO of Solar Communications, a multinational provider of marketing and production services, in Naperville, Ill. Hudetz summarizes the three primary disc-insertion options available—ride-alongs, mounts and bind-ins. “The ride-along option is when a disc is placed in a wallet or sleeve and is then simply placed on the magazine, and the two are over-wrapped,” he