Yahoo has shut down Yahoo Screen, the video hub the beleaguered company launched over two years ago to unite its many original and syndicated programming under one roof. Yahoo Screen was home to everything from the recent streaming of an overseas NFL game to licensed clips of “Saturday Night Live” to the slate of original series launched last…
Time Inc. is continuing its video push, adding Hulu, Yahoo and Zealot Networks to join its video distribution network. Original video from Time Inc.’s portfolio of brands will thus be distributed across the trio of networks, the company said Thursday. The Time Inc. distribution network, which was created in 2013, will also house videos from Hulu,…
According to an internal memo that went out last week, Martha Nelson has officially been designated the head of all media for Yahoo, including having purview over its video content efforts. The former top editor at Time Inc., who arrived at the Silicon Valley Internet giant in August as global editor in chief and is…
Video has taken over Facebook, with daily views on the platform growing four-fold to a whopping four billion in just a year. But until now, video creators haven't had a way to make money on the platform.
That changes today. The company introduced its plan to monetize videos and share the revenue with creators. Facebook's revenue split with creators is the same as YouTube's: 55% of the money earned from ads goes to the creator and 45% to Facebook. The program begins with "a few dozen" partners, including Tastemade, NBA, Hearst, Funny or Die, and Fox Sports.
In January, Snapchat rolled out its new Discover feature to some serious fanfare. In case you just woke up from a content coma, Discover allows major publishers like ESPN, CNN, and People to push out a bundle of native content optimized for the platform that only lives on Snapchat for a day. At the time, the move was hailed as a great opportunity for publishers to reach a younger audience-not to mention Snapchat's biggest push yet to be a true player in the content wars.
How can publishers compete in today's transformed media landscape? The answer lies in finding new ways to enhance media portfolios with innovative advertising and multi-platform strategies that take advantage of customer data to target content more effectively.
Scale means a lot of things these days. In the recent headlines, it means leveraging everything from Facebook Instant Articles to Snapchat's Discover to Apple News-as the wider, wider world of distribution unfolds. In reach, it means embracing the boundaries of the globe, rather than those of North America. In technology and content, it means a revolution in how brands as big, diverse and set in their long-successful ways as Hearst's 21 U.S. magazines do their daily work.
The relationship between Apple and the magazine publishing industry has been acrimonious since the launch of the iPad in 2010 and the technology giant threw the industry another curve ball on Monday.
As first reported by Re/code, and later announced during its Worldwide Developers Conference (WWDC), Apple is launching a Flipboard-like, content-aggregation app called News. Re/code also reported that Apple plans to do away with Newsstand, which at this point amounts to a mercy killing. Apple did not mention the fate of Newsstand during the WWDC.
ReCode, the news website led by the veteran journalists Walt Mossberg and Kara Swisher, is being acquired by Vox Media, a deal that reflects the turmoil among digital organizations focused on covering the tech industry.
The all-stock deal, financial terms of which were not disclosed, will give ReCode access to a wider audience, something it has struggled to build since the site split offfrom The Wall Street Journal about a year and a half ago. Both Mr. Mossberg and Ms. Swisher plan to stay with ReCode after the merger.
Fifteen years after Maxim introduced its "Hot 100" list, a compendium of the "world's most beautiful" women according to its editors, the men's magazine is transforming the list into a subjective ranking of the relevance of everything from drinks to travel destinations.
"Curating this year's Hot 100 turned into more than an exercise in ranking women by looks," editor in chief Kate Lanphear writes in her editor's letter for the magazine's June/July issue, the fourth since its redesign in February.
"I wanted this issue to redefine what it means to be hot for Maxim," she said in an interview