Yoga Journal

Press Release: Active Interest Media, Inc. Acquires Leading Outdoor and Ski Guides from Catalyst Communication
June 2, 2015

Boulder, Colorado (June 2, 2015) - Active Interest Media, Inc. (AIM, announced today that it has acquired a core industry trade brand from Catalyst Communication (, adding to its growing portfolio of enthusiast magazines, events, websites, digital and social media platforms and trade properties. The assets include Outdoor Guide, a leading outdoor and ski industry direct mail service with over three decades of custom solutions for successful retailers. The terms of the transaction were not disclosed.

Active Interest Media Acquires Cabin Life
May 15, 2015

Yesterday Active Interest Media announced its acquisition of Cabin Life magazine from fellow niche, enthusiast publisher Kalmbach Publishing. The magazine will be combined with AIM's Country's Best Cabins and published under the newly created Cabin Living, now the largest cabin enthusiast brand in the market. It has a combined audience of 150,000.

Press Release: Andrew Clurman promoted to CEO of Active Interest Media
March 9, 2015

Boulder, CO - March 2, 2015 - Active Interest Media today announced that Andrew Clurman has been promoted to Chief Executive Officer. He retains the title of President and was formerly Chief Operating Officer. Efrem "Skip" Zimbalist III, former CEO, has been named Executive Chairman and will remain President of Show Management.

Active Interest Buys Oxygen, Clean Eating, MuscleMag
September 5, 2013

Active Interest Media Inc. continues to increase its presence in Boulder with the announcement Wednesday that the company has purchased a trio of Canadian magazines. AIM, which has its corporate offices in El Segundo, California, bought women's health and fitness magazine Oxygen, healthy diet and nutrition magazine Clean Eating and bodybuilding magazine MuscleMag International from Robert Kennedy Publishing for an undisclosed sum. Robert Kennedy Publishing is based in Mississauga, Ontario, a suburb of Toronto.

President Andrew Clurman on the Future of Active Interest Media
September 1, 2013

Andrew Clurman discusses the rapid growth of his outdoorsy publishing company. Formed in 2003 by Efrem "Skip" Zimbalist III and headquartered in Boulder, AIM has quickly grown to 40-plus magazines through fitting acquisitions and smart diversification.

Magazine Readership growing, Survey Shows
May 30, 2013

Some needed good news from the magazine publishing industry: As newsstand sales fell and circulation remained flat through the end of 2012, the latest data from GfK MRI's Survey of the American Consumer, which tracks print and digital magazine audiences, shows that overall readership among adults in the U.S. continued to grow between Spring 2012 and Spring 2013 while digital readership nearly doubled.

Bonnier Sells Ski and Skiing, Magazines Bought as Part of 'Time 18'
May 1, 2013

Bonnier Corp., the publisher of magazines such as Field & Stream and Popular Science, has struck a deal to sell Ski and Skiing magazines to Active Interest Media, the companies confirmed today.

The magazines' print business has diminished since Bonnier bought them from Time Inc. in 2007 as part of a $225 million deal for 18 enthusiast magazines.

Ad pages fell 33.7% at Ski magazine last year, a steeper drop than the 8.2% decline across magazines as a whole, according to the Publishers Information Bureau. Circulation has held roughly steady, averaging 456,945 in the second half of last year

We Know You're Out There
April 1, 2013

Last month we introduced Augmented Reality to our magazine, which gives us the ability to boldly go in new multi-media directions. We're feeling very intrepid these days, and we're eager to seek out the new and cool wherever we can.

Special Interest
April 1, 2013

If, as many believe, the future of magazine publishing is niche, then it makes sense to look to niche publishers for clues to revenue models, products and strategies that will carry the industry forward.

San Francisco: Far Out on the Publishing Continuum
April 1, 2013

From its counterculture days to its present position on the cusp of Silicon Valley, San Francisco has nurtured a number of prestigious publications and the employees who make them run.