3 Questions for Summit Business Media’s New CEO

Summit Business Media, a business-to-business media company serving the insurance, investment and professional services markets, announced this week the appointment of Andrew Goodenough as president and CEO. Goodenough was previously serving as president, but will now assume William Reilly’s CEO responsibilities as well. Reilly originally formed the company (backed by Chicago private equity firm Windpoint Partners) in November 2006 with the acquisition of two companies: Highline Media, where Goodenough was CEO, and Pfingsten Publishing, run by Joe Bennett. The plan all along was for Reilly to step back from his day-to-day duties as CEO at some point, and Goodenough’s continually expanding role prompted

BPA Completes First Audit of Audio Ads

In a first for the global auditor of media, BPA Worldwide verified the delivery of more than 185 million short audio ads to Web sites that requested them, as Voice2Page Communications Inc. has completed its initial BPA interactive audit of NetAudioAds.com. NetAudioAds.com comprise a network of participating Web sites equipped to play the 8-second ads automatically to site visitors who land on the pages. “Agency media buyers and advertisers have never been more focused on having trusted, independent verification ensuring their clients are getting what they are paying for,” said Voice2Page Chief Marketing Officer Jeffry Brown. “The ability to show our audio network

Discovering Profit in Sustainability

Does the current magazine business model have anything to do with sustainability? Not the ability to sustain ourselves as a business, but rather the new-age definition of environmental sustainability as defined by Wal-Mart. You remember Wal-Mart—the conglomerate that distributes nearly 25 percent of all newsstand titles? Oh, yes, you remember Wal-Mart—the mega-discount retailer that recently cut 1,000 magazine titles from its roster. But did you ever wonder why it did that? As I found on the Wal-Mart Web site, “through sustainability, Wal-Mart has saved billions of dollars in costs and has begun to drive profitable product innovation. Our goal: Offer our customers an increasing

E-Media Strategist

Even today, too many ad sales reps allow their agencies and advertisers to focus only on clicks or conversions when negotiating and evaluating online ad campaigns. Many marketers—especially in the business-to-business (b-to-b) and niche consumer spaces—still look at these metrics as the only measurements of a campaign’s success. While valuable and easily measurable, clicks and conversions only gauge the impulse interest/reaction to an ad. However, they do not come close to measuring the total return on investment (ROI) of a campaign. See the diagram below—this is how many marketers (and sellers for that matter) see online advertising’s ROI chain, because it’s what is easily

E-paper Rising

As we send this issue off to press, rumors of Amazon’s fall release of Kindle 2.0 and late 2008/early 2009 release of Kindle 3.0 (started by the editor-in-chief of tech blog CrunchGear.com, John Biggs), remain unconfirmed. Amazon’s press department responded to my inquiry with the usual tight-lipped, Amazon response: “… We do not comment on rumors or speculation.” According to Biggs’ blog: “An insider let slip that two new Amazon Kindle models will hit stores this holiday season, with the first coming as early as October. The first is an updated version with the same-sized screen, a smaller form factor and an improved interface.

Editor’s Note: Call for Speakers—2009 Publishing Business Conference and Expo

The Publishing Business Conference and Expo team is currently accepting speaker submissions for the 2009 conference program. The 2009 Publishing Business Conference, produced by Publishing Executive and Book Business magazines, is March 23-25 at the New York Marriott Marquis Times Square. We are looking for qualified speakers to share their expertise on a wide range of business management, technology, marketing, distribution, manufacturing, production, and other issues related to magazine and book publishing. All submissions must be sent to Matt Steinmetz, conference program editor, at msteinmetz@napco.com by Friday, August 15. As the vast majority of our speakers each year are magazine and book publishing

Facing Today’s Manufacturing Woes

You are not alone. Publishers are being buffeted by cost increases on all fronts, and while there are no magic wands to wave, we can gather round to share our sorrows and consider a few basic cost-control tactics. The latest blow is a 10-percent to 12-percent increase in ink prices announced by ink suppliers. Printers will differ in their implementation of this, but if yours is delivering bad news in the form of higher prices, you can accept it as a true reflection of the market. The costs of raw materials and freight have indeed affected the selling price of ink. Your printer

Fast Stats

Tepid Growth for Consumer, B-to-B Magazine Industries Over Next 4 Years The consumer magazine industry will experience a compound annual growth rate of 3.5% for the period of 2008-2012, according to PricewaterhouseCoopers’ recent report on global entertainment and media. Business-to-business publishing will see a compound annual growth rate of 3.2% during that same period. The outlooks for both segments are well behind most other established segments in the report, including TV advertising (5.9%), film (5.3%) and video games (10.3%). Source: PricewaterhouseCoopers’ “Global Entertainment Media Outlook: 2008-2012” Interactive Ad Spending Share to double Interactive media’s share of worldwide advertising expenditures will climb to 15% in

Industry Executives’ Appointments, Promotions, Transfers and More

• Rhona Murphy has been promoted to publisher and managing director of Newsweek International.• Schofield Media Group has promoted Brian Reshefsky to group chief operating officer.• Summit Business Media has appointed Andy Goodenough to president, CEO.

M&A Activity Slows in 2nd Quarter, But Number of B-to-B Deals Increases

Mergers and acquisitions activity among publishing, information and training companies fell off during the second quarter of 2008, according to M&A firm Whitestone Communications, whose “Who’s Buying Whom” report tracks deals in these fields. Still, the drop-off was not as a significant as might have been expected, said Whitestone Communications President Baran Rosen. “M&A activity has held up quite well, relatively-speaking, given all the talk in the media of the subprime crisis and its fall out,” he said. “Corporations and private-equity firms see the publishing, information and training sectors as good long-term industries, particularly the area of content-related businesses on the Internet. There