What’s in a name? A lot actually, if you want to understand Richfield, Ohio-based GIE Media’s approach to its employees. “The name could have easily been Foster Publishing,” says Chris Foster, who since 2005 has helmed the business-to-business media company founded by his father, Richard, in 1980. “He named the company GIE Media, meaning Group Interest Enterprises, because he wanted everyone to have some level of ownership, a stake in the company’s overall success.”
The “Best Magazine Publishing Companies to Work For” is a project conducted by Publishing Executive in conjunction with the Best Companies Group, an independent research firm that specializes in finding and recognizing great places to work. The study was free and open to all public and privately held organizations, either for-profit or nonprofit. To be eligible, companies had to be magazine publishing companies that have been in business for at least one year and are based in the United States, with a minimum of 15 employees.
Despite turmoil in the financial markets and the threat of a global recession, 27% of advertisers plan to increase their marketing spending.
The “Best Magazine Publishing Companies to Work For” list is Publishing Executive’s annual ranking of companies that seem to embody the philosophy that a company’s employees are the key to its success. But being a great company isn’t just about offering a great benefits package (though that certainly helps). The companies that made the list this year create environments where employees are valued and respected professionally, but they also work to help enhance employees’ personal lives. Whether it’s through bonuses, fitness centers, sabbatical programs or super-flex flex time, these companies go the extra mile to keep their employees happy—and it shows.
E-mail offers a way to deliver fresh content online, while driving traffic to related Web sites, maintaining customer loyalty and cross-promoting brands. In addition to serving as a marketing tool, it has the dual ability to stand on its own as a revenue-generating product in the form of an e-newsletter.
This is one of the most exciting issues we publish. It features our annual list of “Best Magazine Publishing Companies to Work For” (page 22). The list recognizes companies that go above and beyond to make their employees feel appreciated and valued, and to help them balance their work and personal lives. The profiles on pages 28–36 highlight the benefits and policies that help make these companies great places to work.
Let’s face it, traditional publishing is under serious attack. We are facing both the customary enemy of rising manufacturing costs and the nontraditional entry of strong digital competition where once none existed. And if that wasn’t enough, we have the increasingly evident disadvantage of a terrible carbon footprint. This is a perfect storm of tremendous proportions. What are publishers to do? How can we survive?