For Carol Evans, President, Working Mother Media, diversification has been a consistent strategy inherent in building a growing franchise around a single title.
Necessity is the mother of invention, and it seems that in our industry's case, necessity has prompted many magazine publishers—faced with declining ad revenues and other financial hardships, or simply greater competition in the marketplace—to be increasingly inventive in their approaches to publishing and the partnerships they are mustering up.
Elle.com and Working Mother magazine announce major partnerships.
"Magazine publishing, more than many other fields, has long been a great career for women …,” says Patricia B. Fox, senior vice president, operations, and general manager, Healthy Living Group at Active Interest Media. Fox, along with the other women Publishing Executive selected for its first-annual “Top Women in Magazine Publishing” feature, exemplify the greatness that women have achieved in this industry.