Eric Schurenberg

Every magazine needs to refresh its brand once in a while. But when Inc. decided its own time had come for a design makeover, editor-in-chief Eric Schurenberg (pictured) realized he had to approach the task with a certain degree of delicacy.

"We have a brand that is really powerful," he told an audience at a recent Folio Magazine MediaNext conference. "It has been around a long time and redesigning that brand is something you want to approach very carefully.

More Blogs