Today, one of the greatest hurdles for magazine publishers is to provide premium value to marketers seeking to optimize today's media channels. According to Glenn Hansen, president and chief executive officer of BPA Worldwide, there are efficient ways to gather data such that it can easily be measured against, and shared across, multiple platforms. Hansen will speak alongside Scout Analytics' Matt Shanahan as part of a session, "'The Shift in Publishers' Revenue Mix: Maximize Your Audience Metrics and Provide Premium Value to Marketers," at the 2012 Publishing Business Conference & Expo.
Tim Fixmer spoke with Publishing Executive Inbox about BPA's new Brand Reach audit service, Stamats Business Media's role in its testing, and his belief that the new tool will prove effective for both media owners and buyers alike.
BPA Worldwide released a report yesterday suggesting that print publishers continue to embrace digital editions, with the number of its members reporting digital editions rising by 18.2 percent to 333 in June 2009
As the head of an organization that counts both media owners and media buyers as members, I find myself in an interesting position to witness the mind-sets at both ends of the marketplace. For years, media buyers have been clamoring for access to standardized circulation data via an easy-to-use online tool. If the old "customer is always right" adage holds true, why not give customers what they are asking for?
BPA Worldwide announced this week a unanimous decision by its board of directors to freeze member dues and audit rates
BPA Worldwide announced last week a partnership with Nielsen Online that will enable the companies to offer BPA members enhanced Web site traffic measurement with all print and event audits. And the additional service will come at no increase in dues or fees to BPA members.