The idea of the ad portal—a service allowing advertisers and agencies to submit ads to publishers remotely through a system that automatically checks for errors and omissions—has been around for a few years, but has taken on new importance with the spread of browser-based portal options (and the need to automate as many workflow processes as possible to increase efficiency). A process that until recently required downloading often complex software can now be accessed anywhere, by anyone, utilizing easy-to-use tools. Without fanfare, the era of the ad portal has fully arrived.
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