Ian Birch

It was announced earlier this week that Ian Birch, the editor in chief of TV Guide, will now also serve as the company’s executive vice president and chief content officer.

Gemstar-TV Guide said he would work to “develop and expand upon cross-platform content initiatives.”

Birch came on board with TV Guide in 2004, and he helped oversee the 2005 relaunch that saw the digest-sized magazine become a full-sized entertainment book.

Do you think Birch’s new position is simply a new title, a sign of growing problems for the once-dominating publication, or indication of a publisher finding its way in the new digital environment

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