“I came out of college with a liberal arts degree, and I really didn’t know what I wanted to do for a living,” recalls Joe Duncan, vice president/director, print innovation and technology for Leo Burnett USA—the worldwide marketing communications powerhouse that manages such household brands as Kellogg’s, Heinz, GM, Wrigley and Hallmark. But this uncertainty resolved itself quickly in the mind of this 2006 Publishing Executive Hall of Fame inductee. When he happened upon an inside sales job at an envelope manufacturer, he says, “I really didn’t like anything about the job, except the printing side of the business. The company mostly did folding and
Condé Nast Entertainment President Oren Katzeff on Video Production During COVID-19 Pandemic
Trusted Media Brands CEO Bonnie Kintzer on Launching into New Verticals & Diversifying Revenues
Delish CRO Dan Fuchs on Consumer Revenue & Taking a ‘Brand-First Approach’ to Advertising
Q&A: CEO Gemma Postlethwaite on SourceMedia’s Evolution, Relaunch as Arizent
Digital Consolidation: Here for the Long Haul or Another Passing Fad?
USA TODAY’s Head of Consumer Products on Delivering Value to Readers & Advertisers