Keith Blanchard

Keith Blanchard has a mature magazine brand on his side, and in the struggle to stay afloat during the onslaught of digital content delivery, the Rolling Stone name is going to come in pretty handy in the weeks and months ahead. It’s that prominent brand, the essence of what the famed magazine was, is and can be that will help separate RollingStone.com from every other Johnny-come-lately rock ‘n’ roll writer with a Web site, says Blanchard, Wenner Media’s new executive director, online. “It’s the leading music brand—period,” he says of Rolling Stone. Even though the Wenner Media publication has had a

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