How to Sell $38K of Subscriptions in 10 Days
If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. However, I’d like to share an example of one publication that recently sold over $38K of subscriptions in just 10 days – and the strategy used to do it.
The magazine we’re talking about isn’t a huge, national publication like Consumer Reports or America’s Test Kitchen. It’s actually a relatively modest, regional lifestyle publication and a member of CRMA (City and Regional Magazine Association).
The publisher’s website isn’t geared at all to drive subscriptions. They have no paywall in place, no digital subscription option, and no way to easily create effective landing pages. They also have an email/marketing automation system that is difficult to use at best.
Yet the team there overcame all of these challenges and, together, we ran a very successful campaign that generated $38K of subscriptions at an initial subscription price of only $11.
Eric Shanfelt is the founding partner of Nearview Media, a consulting firm that helps publishers with their digital revenue, audience and platform development. Eric is a 25-year digital media veteran and has been the Chief Digital Officer for several large publishing companies. You can reach Eric at firstname.lastname@example.org.