Publishing Trends to Watch in 2020
The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine.
The media industry is experiencing a flood of consolidations. From Vox and New York Media to Vice and Refinery29, the publishing industry giants are multi-platform to the nth degree, making the break into video and audio a must for 2020. I also believe this is the year that editors will step into the spotlight as the influencers that they are. Measuring the effectiveness of content will be a top priority for audience developers. And, of course, we’ll all be tailgating the political circus that’s sure to be not only demanding – but, let’s face it – likely consuming the attention of everyone’s audience.
Here’s a closer look at these four 2020 publishing trends:
Melissa Chowning is the CEO of Twenty-First Digital, where she guides her clients’ digital strategies and audience development efforts to drive traffic, engagement, and retention. Formerly the Audience Development Director of D Magazine, Portland Monthly and Seattle Met, Melissa understands that the key to audience growth is also monetization. When she’s not immersed in the digital world, you’ll likely find her reading, listening to podcasts, and keeping busy with her two children, both under the age of 6.