Another Paper Price Increase, Another Reason to Abandon Print?
Editor’s note: This post is in response to recent price increases announced by paper manufacturer NewPage Corp.
Everybody deserves to make a living and businesses ought to make a profit—why else would they be in business? I do not have anything personal against paper companies; in fact, I used to work for one. But the business conditions of then have changed so radically that they are almost unrecognizable today.
I say all this because there is yet another paper increase on the way for publishers trying to sustain a publishing business under great stress. It is more than a perfect storm, because all interested parties now have somewhere else to turn. The reading public can go either online or to a mobile device. The advertisers can likewise go to multiple venues to reach their customers. Even the paper companies can twist their product line to make other fibrous products from plywood to toilet paper. The only direct loser in this equation is the print publisher. Where is he to go? The answer might be the same as the reader and the advertiser … digital.
So, the continued price stress on the manufacturing process of making printed magazines is a self-filling prophecy of forcing magazine publishers to move online against their will. How else can they survive as distributors of content?