Are Web Browser Bookmarks Dead?
I occasionally get asked which Web sites I visit the most. A lot of these sites, over time, have ended up as a “Bookmark” or “Favorite” on my Web browser.
Remember the rush to put “Bookmark this Page” on every Web site’s home page? The notorious bookmark on someone’s browser is where you always wanted your site or home page to end up. Ultimately, if your Web site was the browser’s default page and came up every time a Web browser opened, you struck gold.
I now find my organized bookmarks to be Web sites that I don’t want to forget about, but not ones that I go back to that often. My browser’s default home page is my iGoogle account that has fresh content from places like MediaPost’s Online Publishing Insider, ZDNet’s The Social Web, the Official Google Blog and some assorted other widgets and feeds that take me directly to these sites. I even have our own Pub Talk feed as part of my iGoogle page so whenever my colleagues post, I will know right away.
Consider how much traffic now comes to your site from RSS feeds, e-newsletters, e-alerts, SEO, SEM, or other in-bound links. This is what’s most important these days. Of course, I’d get e-mails and phone calls right away if I didn’t mention the social bookmarking sites like del.icio.us, reddit and digg that seem to be on every content Web page these days, although no one still can convince me that they are used much in vertical markets outside of technology.
I need to spend some more time on social bookmarketing sites, work my way through the posts in Chinese, the latest geek-speak and blogs about Paris Hilton’s time in jail, to just maybe find something relevant to my career. If I do, I’m sure I’ll start using them some more. Until then, give me a call or shoot me an e-mail and I’ll be happy to send you to some interesting places you will learn a lot from. I’ll also be writing about some of them in future posts.