Blogs as News Sources for Radio Stations?
I had a futuristic experience yesterday. I was listening to Sirius radio. I don’t remember which station I was listening to, and that may be relevant here, but the event should be startling to journalists everywhere. It was the top of the hour and they started to deliver the news. The first news headline was delivered and it was stated that this news was from So&So.com’s blog. The next news item was delivered and it was attributed to Peter&Pauls.com, another blog. In fact, all the news on this channel was attributed to the blogosphere.
This seems to me to be an unprecedented event. Even if that is the intention and format of this particular station, it is at least a hint of things to come. And why not, he asks?
It’s all going to be about credibility. ABC, NBC, CBS, what the heck were they when radio and then TV first started? They were business pioneers who entered into a new technology. Why should the public have believed anything they heard in those days on the new news technology platform? The public eventually did, because those stations achieved credibility, at least to a larger part of the listening/viewing public.
So now we have blogs as a news source for radio stations. What will they think of next?