Print is a Little Bit Country, the Web is a Little Bit Rock 'n Roll
Excuse the Donny and Marie reference, but I'm really starting to think that print content is as predictable as singing about your sister's husband… I mean cousin, drinking beer, or riding in the back of a pickup truck. I guess that would make content farms chillwave.
While advertising on the web was being commoditized, content farms like Demand Media and Answers.com cropped up and not only duped Google, but got publishing executives to believe that the job of an expensive editor or writer could be done by someone getting paid five bucks a post. Even companies you're more familiar with like AOL (before the acquisition of The Huffington Post) and Yahoo! have crossed over into this new and increasingly popular genre.
It now appears that web advertising, regardless of whether or not your model is a CPM, CPC, CPL, CP-whatever, only can succeed if you're willing to pump out massive amounts of content and reap the rewards of the long-tail. In other words, it's a lot easier to get a few hundred people to read thousands of posts per month by Kings of Leon and Linkin Park than trying to get 100,000 people to read the 5-10 stories from Tim McGraw and Miranda Lambert each month.