How to Fix the Broken Newsstand
There was an article by Michael J. Fox (no, not that Michael J. Fox) about fixing the newsstand. In some ways it parallels my intensive current research and development project to actually fix the newsstand as we know it. I know that sounds like an incredibly bold statement and an adventure where many good intentioned ships have floundered before on the rocky retail shores. But I am in the midst of putting together a broad based team of professionals who will motivate and encourage members of the publishing supply chain to imagine new and innovative solutions that I am convinced will work. The early results are more than compelling.
Will our plan totally end the newsstand slide? No, that isn't going to happen any time soon. But the plan does greatly improve the conditions in which we find ourselves. At this point in development I feel confident that our team can guarantee improved efficiency by a minimum of 5% with no loss of sale. I'll go further and suggest that we can also guarantee increased unit sales by a minimum of 5%. You do the math. Does that sound interesting? Would that help?
There is much more to this project, but rest assured that it ain't magic or alchemy, but rather science based formulas that deliver and distribute our merchandise profitably and sensibly. As our team continues to get together, I will report results to you all. Early indications are excellent. In the near future, we will be looking for volunteers, as there is nothing better than real proof of a concept that truly pays the bills.