Media Pitch: Presshub Wants to Unify Publishers' Distributed Content With a Single API
Many publishers have invested a great deal of time and resources to distribute their content on social and mobile-optimized platforms like Google AMP, Apple News, and Facebook Instant Articles. The promise of these platforms is to reach larger audiences and create new opportunities to drive subscription and ad revenue. But distributing content on third-party platforms also presents new challenges. One is the development time needed to integrate publishers’ content with each platform they use. Presshub hopes to solve this issue for publishers with its universal API. The API formats publishers’ content for a slew of platforms, eliminating the need for multiple integrations. In the following interview Presshub founder Minnur Yunusov explains how the API works and why distributed content is becoming a critical part of publishers’ audience development and revenue strategies.
Who are you? What is your technology and how does it work? Who are the entrepreneurs behind it?
We are a content distribution API platform for publishers. The goal of Presshub is to provide a unified interface for media companies to distribute their content across various platforms, like Apple News, Facebook Instant Articles, and Google AMP, using one integration. We provide default design templates for articles and custom templates for any service that integrates with Presshub. The API supports publishing, updating, and deleting operations and eliminates the need for individual integrations for each service. Our API is language agnostic and can be integrated in any programming language using our Rest API.
I founded Presshub in July 2016. I am a web developer with over 10 years experience in web consulting. Implementing Apple News, Facebook, and Twitter integrations made me wonder if there was a way to unify the most popular social media platforms into one interface. Although we are less than a year old we have already become profitable this year and boast customers from several media companies.
Explain your existence: What problem are you solving or opportunity are you enabling? How are you unique and innovative? How does your new tech solution reflect changes and trends underway in the media world?
A number of publishers are earning significant traffic from platforms like Apple News and Facebook Instant Articles. Our solution helps publishers tap these opportunities. Presshub also helps publishers who aren’t using AMP, Apple News, or Instant Articles quickly eliminate that gap.
Presshub is the only platform offering 13 third-party integrations in one API. Currently we support distribution on Apple News, Facebook, Twitter, Medium, LinkedIn, Vkontakte, Slack, Live Journal, Google Plus, Tumblr, Instagram, Pinterest, and Google AMP. We also offer Drupal integration and are working on adding support for WordPress and other content management systems.
We’re making the same type of distribution technologies used by big media corporations such as Time Inc. and CBS available to every media company, regardless of size.
Results: How have you or do you plan to help media companies increase revenue or cut costs? Can you quantify this?
Having one API for all of publishers’ social media platforms significantly reduces technology costs and development time. Our platform also supports advertising, making it easy to integrate ads into distributed content.
What’s next? How do you plan on expanding or improving on your offering? Where do you see opportunities for growth?
We constantly monitor the changes made by the third-party platforms and continue to add those features into Presshub. We also provide custom servers for our enterprise clients to eliminate any API rate limits and downtimes. We are also creating more custom templates for clients to help meet their unique distribution needs.
Share some wisdom: What do you think are the most important trends affecting the media business today? What do you see that no one else sees?
It seems like all of the major social media platforms and software companies are creating their own content platforms, from Google to Facebook and Apple. LinkedIn is also considering its own version of Facebook’s Instant Articles, a feature that would allow publishers to host content directly on LinkedIn.
Adding integration with all those platforms in order to reach larger audiences and convert new subscribers is a must nowadays. We still see number of media businesses not leveraging this opportunity and we highly recommend that they look into using these platforms as soon as they can.