Time Inc. Hopes to Improve Culture with "One Time Inc." Cards
Last October I attended and reported on the FIPP 40th World Congress in Toronto. The overwhelming topic of the event, which was repeated many times by most of the speakers there, was the need for corporate culture change in the media workplace. Joe Ripp, CEO of Time Inc., said it. Tsuguhiko Kadokawa, Chairman of the Kadokawa Corp of Japan, waxed poetic about it, and my friend Peter Kreisky, Chairman of The Kreisky Media Consultancy, spent a full 45 minutes delving into the topic after interviewing Media CEOs from around the world on that very subject.
I stated last October that it is this important need for culture change that is at the heart of why many upstart media companies are cleaning the clocks of many traditional publishers. The newbies have no expensive traditional media structure to support and they actually live in and use fluently the constructs of the new world of digital media consumption.
The more traditional publishers are, the more they tend to have legacy businesses that are costly to maintain and much more cumbersome to make efficient in the digital age of free flowing information distribution. And many times the traditional employee, in the traditional company, still doesn't live in, use, and fully understand the nuances of the newest social technologies.
As I stated, Joe Ripp was there in Toronto and gave a keynote on the subject of corporate culture. He said that people are multitasking more now than ever before and asked, "How do you make this lifestyle change work in corporate world?" You do so by focusing on the internal culture. He also stated that "we must be excited about the future because culture trumps strategy."
Well, newly released Time Inc. culture cards -- part of a larger "One Time Inc." initiative -- is one step in Joe's attempt to change the corporate culture. The cards elaborate on Time Inc.'s mission, strategy, and values and lists the company's "Brand Manifesto." I'd love to hear your opinions on Joe's attempt.
Bob Sacks (aka BoSacks) is a printing/publishing industry consultant and president of The Precision Media Group (BoSacks.com). He is also the co-founder of the research company Media-Ideas (Media-Ideas.net), and publisher and editor of a daily international e-newsletter, Heard on the Web. Sacks has held posts as director of manufacturing and distribution, senior sales manager (paper), chief of operations, pressman, circulator and almost every other job this industry has to offer.