With Wal-Mart's vudu launching...
That begs the question: Why don't we rent digital magazines as we rent videos? Think about it. We often only watch a video once, and also often only read a magazine once. Many magazines are for entertainment, and are literally recycled or passed along after being read. What if, for digital magazines, we could rent them to consumers rather than have them buy them? There's a certain Simple magazine "clutter-free" aspect to the idea. You buy it at a discounted price from the single copy price, read it and, as I envision it, after a certain period of time it disappears in a puff of smoke. No muss, no fuss, onto the next issue if you like. No subscription necessary; like vudu, you pay for what you read. Completely ABC auditable. And, if you really like it, as with a DVD, you buy it for keeps.
What are YOUR thoughts?
M. Thea Selby is a Principal in Next Steps Marketing, a San Francisco boutique firm that solves audience-building challenges in creative, customized way using practical "call-to-action" marketing techniques where the return is clearly measurable by clicks, online sign-ups, responses to direct mail, orders from partners, or sales at newsstand.
She was the 2010 Women's Leadership Conference Chair, is a co-founder and board member of Exceptional Women in Publishing—a national organization dedicated to supporting women in and through the power of online and print media—and is the former CEO and Publisher of Light Green Media, a digital publishing company.