Welcome to Reboot Inbox: Weekly Insight on Media Sales
Today I’m happy to announce phase two of Reboot: Radically Transforming Media Sales. Launched in the fall of last year as a full-day workshop, Reboot now takes form as a multimedia learning program featuring blogs, articles, video courses, and a weekly newsletter called Reboot Inbox. All this will culminate with a live workshop on October 6 in NYC.
Reboot is specifically designed for media salespeople that want to jump-start their careers and become more creative, innovative, dynamic, and successful. If you’re responsible for selling media, Reboot will help you: 1. Get inside the mind of the modern marketer to help redefine how you present solutions. 2. Quickly diagnose client challenges, deliver outcomes, and serve as an invaluable marketing consultant for clients. 3. Rethink the sales pitch, rework your approach, and revitalize your outlook to close bigger deals more often.
The Reboot content portal (located here: http://www.pubexec.com/event/reboot/) will feature insight from sales and marketing experts, media executives from leading companies, and case studies from peers. There will also be free, in-depth video courses and a bi-weekly blog from our chief media alchemist Andrew Davis, who will give salespeople actionable tips for making sales transformation reality.
And the launch of Reboot Inbox will put all this free content directly into your inbox.
From reporting on the media industry and speaking with many of its leaders, it’s clear that the need to change how media is sold is of paramount importance. It stands as one of the biggest challenges and opportunities for publishing and media companies. The reason is simple: the media business has changed dramatically, but not enough attention has been paid to how these changes have affected the salespeople on the front lines everyday.
You can’t expect to use the same tools and techniques as in the past to work today. We launched Reboot for media salespeople that want to modernize their thinking and employ sales strategies suited to today’s media environment.
We’d love to hear from you: what challenges are you facing selling media? What topics or questions would you like to see addressed? Have you had success with a certain strategy or technique? Please share. (firstname.lastname@example.org).
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.