The Guide to Audience Development
Users can now access your content—and similar content—everywhere on the Web. That means that publishers need to get serious about striking connections with readers directly on their websites.
Recent findings from an MIS Quarterly Report suggest that brands should be fostering relationships on their websites using engagement tools that promote online participation. These tools have been found to increase pageviews, attention time and registrations, and they even increase the likelihood that online users will pay for premium content or services. In this white paper, we analyze the impact that engagement has on these metrics by looking at our network of over 600 media brands.
Download the white paper to learn:
- How media organizations are engaging their audiences in real-time
- How a direct audience relationship converts to revenue
- How to use technology to drive social connectivity
- How to increase pageviews, time-on-site, and user registrations