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Hearst’s Michael Clinton on Retirement, ‘Failing Fast’ and the Future
May 17, 2019 at 1:29 pm

From start to finish, Michael Clinton’s tenure in media is an unusual one. First off, he started as a business reporter for DNR, the now defunct men’s wear industry paper and a brother publication to WWD under the Fairchild Fashion umbrella. Not a typical training ground for marketing executives. But it proved to be a…

New Condé Nast CEO Signals Big Swings Ahead
April 5, 2019 at 9:25 am

With a new global chief executive officer, the future of Condé Nast beyond magazines is starting to come into focus. Roger Lynch, an executive who started off as an investment banker and moved on to various roles in TV and most recently served as ceo of Pandora…

Condé Nast Positions its Video Offering as a Respite from Brand Safety Crises
March 1, 2019 at 9:40 am

Advertisers flock to platforms like Facebook and YouTube for their extensive reach and mounds of data. Condé Nast is saying they have all that and more. In December 2017, the legacy publisher launched Condé Nast Prime, a suite of cross-platform video content. The company has since been trying to educate the…

YouTube’s Brand-Safety Woes Give Publishers a Boost in Selling Video Ads Directly
February 27, 2019 at 11:11 am

To avoid future brand-safety embarrassments, agencies are increasingly looking to buy directly from premium-quality content owners on YouTube. “We are seeing a huge increase in demand from agencies in our own YouTube inventory bought directly at meaningful CPMs,” said a publishing executive at a major media owner. Although YouTube…

Want to Build Trust with Readers? Try Adding a Box that Explains the Story Process
February 27, 2019 at 11:07 am

Providing readers with supplementary information on how a journalist approached a story seems to be effective in building reader trust of the news organization, according to a study out Tuesday from the Center for Media Engagement at the University of Texas, Austin. But tests of a second intervention — the addition of a “‘demonstrating balance’ box that directed readers…

Google Says it’s Fighting Misinformation, but How Hard?
February 25, 2019 at 1:21 pm

Google recently presented a white paper at a digital-security conference in Germany, in which the search giant detailed all the steps it is taking across its various divisions—YouTube, Google News and Google Search—to fight misinformation and disinformation. The company said it is working hard in a number of areas including using…

‘Hard to Back Out’: Publishers Grow Frustrated by the Lack of Revenue From Apple News
February 25, 2019 at 1:17 pm

Last year, Apple News brimmed with promise for publishers, offering an engaged, high-quality audience that seemed to do nothing but grow. Ad revenue wasn’t great, but at the start of 2018, most publishers assumed that would come around. One year later, most publishers are still waiting. Monetization on Apple News remains a slog, according to seven…

Digital Advertising in the US is Finally Bigger than Print and Television
February 22, 2019 at 9:19 am

It was inevitable, but it’s finally here: Digital advertising businesses like Facebook and Google will be bigger in the US this year than traditional advertising businesses like TV, radio, and newspapers. New estimates from eMarketer show that US advertisers will spend more than $129 billion on digital advertising in 2019 — more than the $109…

Here are the Kinds of Content Platform Users Seek (or Avoid)
February 22, 2019 at 9:13 am

Maybe it’s because I spend a lot of time around audience engagement teams, but after publishing the first part of my analysis on platform growth, my favorite part was the feedback I got from readers. Before we dive into my next analysis, I wanted to clarify something…

How Early Newspapers Used Extortion as a Business Model
February 20, 2019 at 11:10 am

After buying The Washington Post in 2013, Jeffrey P. Bezos visited the newsroom and answered questions from employees in a town-hall-style meeting. Bezos, the founder of Amazon and certified tech visionary, acknowledged The Post’s glorious history but said “the death knell for any enterprise is to glorify the past.” “You have to figure out: How can we make the new thing?”…

Tortoise Media’s Katie Vanneck-Smith on Why the Future for News is Slow
February 20, 2019 at 11:05 am

One of the big media events of last year was the announcement of the launch of Tortoise  - the ‘slow news’ startup helmed by a quartet of high profile execs. Between them, ex BBC News Director James Harding, former Dow Jones president Katie Vanneck-Smith, independent director, Ceci Kurzman, and former US ambassador…

Hearst Appoints Mike Smith As Chief Data Officer
February 18, 2019 at 12:17 pm

Hearst Magazines named Mike Smith as its first chief data officer Thursday. When Smith joined Hearst in 2013, he introduced programmatic to its sites and oversaw programmatic buying. As chief data officer, Smith will oversee data use in programmatic campaigns, branded content, direct sold campaigns, sales operations and editorial. “When Troy [Young] became president of…

The Logic Behind Apple’s Give-Us-Half-Your-Revenue Pitch to News Publishers
February 15, 2019 at 10:21 am

Apple says it wants to help save journalism. All it wants in return is half of all the revenue journalists make when they sell their stuff through a forthcoming new Apple subscription service. Cue internet outrage. The argument, made by everyone from my colleague Casey Newton to Apple blogger John Gruber: 50 percent is way, way too high…

Medium Buys Bay Area Mag The Bold Italic to Add to its Paywall
February 13, 2019 at 10:48 am

Medium  is seeking to juice up its premium subscription content in its home market with the acquisition of The Bold Italic. The 10-year-old online culture magazine will go behind the $5 per month Medium membership paywall. The deal will keep The Bold Italic afloat when other San Francisco-local publications have struggled, following the shutdown of the The Oakland Tribune an SFist,…

Google News is Broken
February 11, 2019 at 1:31 pm

There's been a lot of discussion about the future of publishing over the last few years, particularly as Facebook traffic began cratering, leaving publishers scrambling to find new sources of traffic. What's never really discussed, however, is how those platforms work, and how news sources end up getting mountains of traffic from them, let alone…

Here’s Where Your New Readers are Going to Come From in 2019
February 11, 2019 at 1:21 pm

Data has a habit of giving us advance signals about particular trends. It shouts: “Hey, something big is happening.” Like when we saw Facebook decline for six months before they announced official changes to their News Feed. Some of those trends jump out more than others. Wouldn’t it be great to…

How Collaboration Across Departments and Companies Benefits Magazine Media
February 8, 2019 at 10:04 am

Collaboration has a storied history in the journalism industry, according to the Tow Center for Digital Journalism. "The history of journalism includes many and varied forms of cooperation, as far back as landmark events such as the creation of the Associated Press by five New York newspapers in 1846 to share costs related to the…