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BuzzFeed Will Tell You What Millennials Want, for a Fee
November 19, 2018 at 11:35 am

Scotts Miracle-Gro Co., the plant-care giant, had a problem: Millennials weren’t gardening enough. So the company turned to one of the most renowned experts on millennial behavior, BuzzFeed Inc. But Scotts didn’t just advertise on the site, known for its viral quizzes and lists. Scotts worked with a more obscure part of BuzzFeed focused on inventing new…

LinkedIn Expects Media Biz to Bring in $2 Billion in 2018
November 16, 2018 at 9:50 am

LinkedIn, the business and employment network, says it expects to bring in roughly $2 billion from its media business — mostly via ad revenue — by the end of this fiscal year. Why it matters: LinkedIn has been hesitant to reveal specific revenue numbers around its media efforts since it was acquired by Microsoft in 2016,…

So Some People Will Pay for a Subscription to a News Site. How About Two? Three?
November 14, 2018 at 10:12 am

The path forward for premium media is seemingly clear: Put up a paywall. Digital advertising is a duopoly-dominated mess; any print or broadcast cross-subsidy you might have is declining at one speed or another. Your loyal core digital readers may be only a tiny fraction of that big “monthly uniques” number you put into press…

Quartz’s Vision for the Future
November 14, 2018 at 10:09 am

Over the past few months, we’ve been working on the most significant expansion of Quartz since our launch. Today, for the first time, you can access these new offerings: a new app for the Quartz community and a new membership program to deepen your relationship with us. Quartz was founded as a guide to the new global economy, determined…

Google is Advertising in Print Magazines and You Can’t Tell
November 12, 2018 at 1:07 pm

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you…

Meredith To Sell 'Fortune' In $150 Million Deal
November 12, 2018 at 1:03 pm

Days after revealing positive revenue gains in its first quarter of 2019, Meredith Corp. announced a deal to sell Fortune for $150 million cash to businessman Chatchaval Jiaravanon, owner of Fortune Media Group Holdings Limited. The deal is expected to close this year. The news comes just a week after Meredith finalized the sale of Time magazine to tech billionaire Marc Benioff…

Meredith Magazines Triple Revenues, Aggressively Attacks Debt
November 9, 2018 at 9:26 am

Just last week, Meredith Corporation announced the finalization of its sale of Time magazine, the flagship property it acquired along with the rest of Time Inc.’s portfolio in January. The title sold for $190 million in cash and was a bright mark on the company’s first-quarter report for fiscal year 2019. The report shows Meredith’s continued dedication to…

Vice Media Sets Hiring Freeze, Looks to Reduce Staff by Up to 15%
November 9, 2018 at 9:22 am

Vice Media, under recently installed CEO Nancy Dubuc, is in for some belt-tightening. The company, looking to cut costs amid a revenue slowdown, has instituted a hiring freeze and is aiming to reduce the size of its employee base over the next year, sources confirmed. Vice is hoping to avoid layoffs per se, aiming to hit…

Bloomberg 24/7 Twitter Network Aims to Curb Fake News on Election Night
November 7, 2018 at 11:56 am

TicToc, Bloomberg’s 24/7 news network built for social distribution, is hoping to curb the spread of fake news surrounding Tuesday’s midterm election with a series of verified Twitter Moments. The network, which specializes in smaller, snack-sized clips based on current news events, will create 50 Twitter Moments (one for each U.S. State) surrounding the midterm…

Time Magazine Editor in Chief Becomes CEO Under New Owners
November 7, 2018 at 11:52 am

Edward Felsenthal is keeping his title of editor in chief of Time and adding the title of chief executive officer as the magazine moves into the hands of billionaire Marc Benioff. Felsenthal has been in the lead editor’s role for little more than a year and his remaining in the position after Meredith Corp.’s recent cash sale of…

Recode, the Original Good Tech News Site, is Folding into
November 5, 2018 at 12:26 pm

Pour our one out for tech and media site Recode (née Re/Code, née AllThingsD): The site, acquired by Vox Media in 2015, is being folded into, The Wall Street Journal was first to report Thursday. (Retail site Racked was also folded into earlier this year.) But Recode isn’t going away: Vox Media publisher Melissa Bell said…

The Transformation of Bloomberg Media
November 2, 2018 at 9:49 am

Bloomberg Media remains a relatively unique industry player, in the sense that it is a very large media company sitting inside an even larger financial and technology brand. Owned by the largest shareholder and the man behind the name, Michael Bloomberg, the media division began as an extension of the core business before being transformed into…

The New York Times is on Pace to Earn More Than $600 Million in Digital this Year
November 2, 2018 at 9:39 am

The Failing New York Times released its third-quarter numbers this morning and, well, if the rest of the news industry was doing this well, we could shut down Nieman Lab and grab some worry-free beach time in warmer climes. Its ongoing transition from print to digital revenue has been managed without the staffing disruption just about everyone…

Will Google’s Homepage News Feed Repeat Facebook’s Mistakes?
October 31, 2018 at 10:24 am

I woke up this morning to two pieces of news that I couldn’t help but see as two sides of the same coin: Brazil elected a person who very clearly looks like a demagogue who weaponized social media to win, and Google finally placed a news feed on its mobile homepage.…

Audience Development Shifts Focus from Facebook Traffic to Generating Revenue
October 31, 2018 at 10:14 am

Audience development pros have always been crucial to how publishers reach new readers. But increasingly, they’re all about the revenue, trying to get people to return to the site in hopes they eventually sign up for a membership, subscribe or buy a ticket to an event. Travis Bernard, director of…

WikiTribune is Handing the Keys More Completely to its Users (After Laying Off its Journalists)
October 29, 2018 at 11:29 am

We’ve written a few times about WikiTribune, the Jimmy Wales-founded for-profit news site that aims to merge the bottom-up authority structure of Wikipedia with the top-down authority structure of traditional journalism. Well, now it’s doubling down on the bottom-up part: laying off its staff of 13 paid journalists and handing the keys more completely…

Facebook is Now Downranking Stories with False Headlines
October 29, 2018 at 11:24 am

As of this week, fact-checking outlets working with Facebook can debunk and slow the spread of headlines that are false even if the whole story isn’t — a change that adds nuance to the types of misinformation the platform is asking fact-checkers to flag. On Monday,…