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A New Moment for Time
September 17, 2018 at 11:36 am

TIME HAS FINALLY FOUND A BUYER. The 95-year-old magazine will be purchased by Salesforce co-founder Marc Benioff and his wife Lynne. Meredith Corp., which acquired all of Time Inc. less than a year ago, will get $190 million for the iconic title. The Wall Street Journal’s Jeffrey A.…

Meredith Corp. To Sell 'Time' Magazine To Salesforce Founder For $190 Million
September 17, 2018 at 11:01 am

Meredith Corp. said Sunday it has reached a "definitive agreement" to sell Time magazine to Salesforce founder and tech billionaire Marc Benioff and his wife Lynne Benioff for $190 million. The deal, first reported by The Wall Street Journal, comes almost eight months after Meredith finalized its purchase of Time Inc. In a press release, the Iowa-based publisher of magazines such…

Meredith Axes 200 Employees, Combines Food Magazines
September 14, 2018 at 9:18 am

Magazine giant Meredith swung the ax again on Wednesday, lopping about 200 jobs and merging its Cooking Light title into EatingWell and chopping the frequency of Coastal Living to a newsstand-only quarterly. Cooking Light will live on as a website and will publish six newsstand-only print editions a year. Sid Evans, who was editing both…

Gawker Set to Relaunch Under New Owner Bryan Goldberg
September 12, 2018 at 1:19 pm

Gawker will rise from the ashes in a new iteration of the website to be launched next year, Variety has learned. The reborn Gawker comes under the ownership of Bryan Goldberg, founder and CEO of Bustle Digital Group, who was the winning bidder for the remaining assets of Gawker Media in July. Goldberg paid $1.35 million for the media gossip blog, which has…

What Works (And Doesn’t) for Advertising Your News Organization’s Subscriptions
September 10, 2018 at 12:18 pm

Your logo isn’t that cool anymore. But talking about what your audience can gain from following you is. A new report from the Center for Media Engagement at the University of Texas at Austin, written by Natalie Stroud, Yujin Kim, and Jessica Collier studied different ways news organizations proffer themselves to potential subscribers through the…

The FT Will Hit 1m Subscribers Next Year, 17 Years After Putting Up its Paywall
September 10, 2018 at 12:15 pm

The Financial Times believes it will complete its “march to a million” journey to 1 million paid subscribers next year after a positive response to a change in its access model. The FT revealed it now has 930,000 paid subscribers, with 740,000 of those (79.6%) being digital subscribers…

Axios Reaches Today's Reader with “Smart Brevity” Journalism
September 7, 2018 at 11:10 am

Founded in 2016, Axios is known for its unique “Smart Brevity” approach to serious coverage on topics of consequence — including politics, business, technology, and the media. Axios’ articles are written by subject matter experts and are frequently shorter than 300 words. In an exclusive Webinar on Wednesday, INMA members learned more about Axios’ business model, which brings this…

How the Magazine Industry’s Identity Crisis Is Playing Out on Its Front Page
September 7, 2018 at 10:56 am

Vogue’s September issue is fabled in the magazine world. Advertisers flock to it, an entire 2009 R.J. Culter documentary revolves around it, and high-profile celebrities vie to pose for it. Its annual debut has become a Groundhog Day–esque event among publishers, who measure its size and content-to-advertising ratio to evaluate the health of the industry.…

Sources: NBC Threatened Ronan Farrow if He Kept Reporting on Harvey Weinstein
September 5, 2018 at 9:45 am

The producer who worked alongside Ronan Farrow at NBC News on his Harvey Weinstein investigation quit in protest earlier this month. Rich McHugh tendered his resignation on Friday, Aug. 17, a year to the day that the Weinstein story left with Farrow. Since then, Farrow has won a…

The Village Voice, New York's Counter-Culture Alt Weekly, Closing After 63 Years
September 5, 2018 at 9:34 am

The Village Voice, the famous New York-based alternative newspaper, has published its final story, according to its owner. The online destination will lay off half of its remaining staff of about 20 and will cease publishing on the web, a year after it stopped its print edition, the Wall Street Journal reported. The newspaper chronicled the city's…

Vox Media Revamps Ad Sales Workforce
August 31, 2018 at 8:47 am

Vox Media sees a need for change. The digital media company is restructuring its sales force into an “enterprise” team and a “growth” team as it expands its operations and faces new challenges. Chief Commercial Officer Lindsay Nelson, who was named to that position in April, announced the changes in a memo to staff on…

A B2B Media CEO Charts Growth As He Cobbles Five Companies Into One
August 29, 2018 at 11:26 am

If you think running a B2B media company in 2018 is tough, try running five of them at the same time. With no direct prior experience running a media company. In a way, that's something like what David Shanker is doing, six months into his tenure as CEO of EnsembleIQ, the fast-growing Chicago-based business formed in the…

A-Rod May Be in the Hunt to Buy Sports Illustrated
August 29, 2018 at 11:23 am

Rumors were swirling this week that former Yankee slugger and steroid cheat Alex Rodriguez is in the hunt to buy Sports Illustrated. Ironically, it was an SI story back in 2009 that initially blew the lid off A-Rod’s steroid use in 2003 while he was…

Iconoclastic Magazine Publisher Marvin Shanken Adapts In A New Era Of Media
August 27, 2018 at 10:16 am

The first thing Marvin Shanken—the magazine-publishing maverick and impresario who for the last 40-plus years has built a business based on his own lifestyle passions—tells you is that his success is all due to the content. “We invest in very relevant information for readers who are passionate about the topics we’re writing about, and in…

Twitter Unveils Plan to Help Publishers Earn More Revenue, Through “Embedded Timelines”
August 27, 2018 at 10:14 am

Twitter has been testing out a new program with a select group of publishers, that helps them make money from embedded Twitter timelines (streams of tweets) on their own website properties. Earlier this year, Twitter asked publishers to sign up for a program called Twitter Timeline Ads, promising media companies the ability to “generate revenue for your…