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Publishers Try to Use Ad Annoyance as a Lure to Subscribers
May 23, 2018 at 11:22 am

Publishers hunting for subscribers like to say they’re delivering an experience worth paying for. Increasingly, that’s starting to mean “one that has no mobile ads.” Over the past few months,  Salon Media Group and Gannett have all begun offering ad-free versions of their mobile apps to subscribers. For Gannett’s USA Today app users, an ads-free experience is…

Andy Warhol’s Interview Magazine has Folded
May 23, 2018 at 11:18 am

Interview magazine, the culture and arts publication founded by Andy Warhol in 1969, has folded, The Post has learned. The glossy periodical owned by billionaire Peter Brant — which lately has been mired in legal spats with former employees, as well as a dispute with its former landlord — has filed for a Chapter 7 liquidation and…

Google to Hold Talks With Publishers Over Their GDPR Concerns
May 21, 2018 at 11:11 am

Alphabet Inc.’s Google has agreed to meet with a group of publishers next week at four of its global offices to discuss their concerns about its preparations for Europe’s forthcoming General Data Protection Regulation, according to people familiar with the matter. Some publishers have been critical of Google’s stance on the sweeping new data-protection law…

Behind the Wall Street Journal Paywall that Decides When Readers are Ready to Subscribe
May 21, 2018 at 11:08 am

For the last four years, The Wall Street Journal has been building a paywall that adapts to reader behavior and decides how many free (sample) articles they should get access to. This adaptive paywall is designed to drive subscribers and communicate the value of joining the Dow Jones family. The Wall Street Journal's paywall houses a machine-learning…

Us Weekly Vital Signs Strong After a Year at American Media
May 18, 2018 at 10:14 am

Talk about pressure. Victoria Lasdon Rose, chief revenue officer of Us Weekly, is no stranger to pressure, having spent 18 years at Wenner Media, a company known for the capricious ways of its then-owner, Jann Wenner. But that was nothing compared to the last 12 months since Us Weekly became a part of American Media. American Media paid $100 million…

How Tom Wolfe Changed Magazines
May 18, 2018 at 10:11 am

In the summer of 1973, as I was preparing to enter my junior year in college, Harper & Row published “The New Journalism,” an anthology of articles and book excerpts by the likes of Truman Capote, Norman Mailer and Hunter Thompson. Most important, it included a lengthy introduction by the man who was claiming to…

Google Issues Updated GDPR Guidance to Publishers on How to Gain Consent from Users
May 16, 2018 at 9:38 am

Google has updated its cookie guidance resource, CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules governing the handling of European Union (EU) members’ personal data. The updates follow a March AdWords blog…

In a Tough Ad Climate, Small Publishers are Finding Success in Small Donations
May 16, 2018 at 8:51 am

Digital advertising is competitive and the subscription business is tough, but digital publishers are finding hope in small-dollar donations. This month, LAist and DCist, Los Angeles- and Washington-focused local news sites once owned by DNAinfo, will each launch Kickstarter campaigns. They’re hoping to mirror the success of their…

Meredith Reports Excess in Savings in Post-Acquisition Earnings Call
May 14, 2018 at 11:13 am

Meredith said gobbling up Time Inc. is actually a tastier treat than first expected. In its earnings call on Thursday, the company said that the original estimate of $400 million to $500 million in savings over the first two years post-merger will now tally more than $500 million in savings. Of course, that means lots of…

In the Age of AI, Publishers Need Authenticated Audiences
May 14, 2018 at 10:49 am

Though Facebook has only recently come under fire for fake user profiles on its platform, the problem of fake profile data has long plagued programmatic media trading. Lotame, for example, recently purged more than 400 million user profiles after identifying them as bots. The problem is so profound in programmatic that some…

Quartz, Concert Partner To Better Target Business Execs
May 11, 2018 at 12:31 pm

Quartz, Atlantic Media’s business news website, has partnered with Vox Media and NBC Universal’s digital ad marketplace, Concert. According to Axios, the new venture, which will appear as a vertical on Concert called “C-Suite,” combines the companies’ collective ad inventory, allowing marketers to better target business executives. Of the 86 million unique visitors expected at C-Suite that…

Medium Abruptly Cancels the Membership Programs of its 21 Remaining Subscription Publisher Partners
May 11, 2018 at 12:27 pm

Medium has informed publishers using its platform to offer paid memberships that it’s ending that feature. An email at the end of last month from Medium’s head of partnerships Basil Enan told publishers that the company was planning to discontinue memberships in May. “We were among the first to sell memberships on Medium, among the few local organizations working…

New Ownership Could Spell Big Changes for SI Swimsuit Edition
May 9, 2018 at 3:26 pm

Are modesty ponchos and chaste coverups coming to the Sports Illustrated Swimsuit Issue? Multiple sources tell Page Six that the annual annals of female anatomy is facing a sticky situation after Sports Illustrated was purchased by the wholesome Midwestern folks at Meredith along with other Time Inc.…

Warren Buffet Predicts Only 3 Newspapers Will Sustain Print Editions
May 9, 2018 at 3:22 pm

Earlier this year, The New York Times CEO Mark Thompson gave the newspaper’s print run another decade during an appearance on CNBC’s "Power Lunch." "The key thing for us is that we're pivoting. Our plan is to go on serving our loyal print subscribers as long as we can.…

Snapchat Axes Licensing Deals with Publishers Amid Redesign Turmoil
May 7, 2018 at 2:01 pm

Snap reportedly plans to stop paying its publisher partners upfront licensing fees for their daily and weekly Discover editions, publishers' digital magazine-like collections of photos and videos in the app, according to Digiday. The social company is opting to have Discover publishers monetize solely from ad revenue…

Meredith Has 150 Possible Buyers for Big-Name Magazines
May 7, 2018 at 1:57 pm

More than 150 potential buyers are circling some or all of the four magazines that Meredith is selling off— Time, Sports Illustrated, Fortune and Money. “The deadline is May 11 for first-round bids,” according to Meredith CEO Tom Harty. He made his comments exclusively to Media Ink following the company’s first-ever appearance Thursday morning at the…

Google’s GDPR Consent Tool Will Limit Publishers To 12 Ad Tech Vendors
May 4, 2018 at 1:01 pm

Google disclosed how it will help publishers obtain tracking consent from users during a call last week with the IAB Europe GDPR Transparency and Consent steering committee, and its approach could spell trouble for media and ad tech companies. The consent gathering tool, called “Funding Choices,” is in beta with some DoubleClick for Publishers (DFP)…

At NewFronts, It's The Publishers Embracing OTT
May 4, 2018 at 12:53 pm

Over-the-top video is something of a hot topic now, with streaming bundles of content continuing to proliferate, and legacy TV companies being joined by startups in trying to launch their own streaming products. Yet, during NewFronts week, it was publishers that introduced dedicated OTT content. At its presentation, held…

Facebook Reveals the Untrustworthy Way it Ranks News Outlets for Trust
May 2, 2018 at 10:33 am

Facebook has started ranking news organizations on its platform — but it’s relying on Facebook users to tell them which outlets are trustworthy and which are not. Speaking to media executives at Facebook’s F8 developer conference Tuesday, Mark Zuckerberg revealed more trusted outlets are already being boosted on the…

Four Publisher Groups to Google: Your GDPR Proposal ‘Severely Falls Short’
May 2, 2018 at 10:29 am

In March, Google issued some indications of how it intends to comply with the EU’s General Data Protection Regulation (GDPR), going into effect in about a month. Now, four major publisher trade groups have released a five-page joint letter to Google CEO Sundar Pichai with a basic message: nope. The groups are Digital Content Next, European Publishers Council, News…