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Highlights from 2018 FUSE Media Summit Keynote by Matthew Yorke
November 8, 2018 at 11:54 am

To kick off this year’s FUSE Media Summit, Northstar Travel Group CDO Matthew Yorke took the stage to talk about data and the role it plays in today’s media landscape in a keynote presentation titled “How Data & Technology Have Changed What it Means to Be a Media Company.” Media and advertising, Yorke stressed, has…

Why MAZ Wants to Help Publishers Solve Their Content Logistics Problems
July 31, 2018 at 11:23 am

Earlier this year, MAZ relaunched itself as the Content Logistics Company. The move reflected its renewed mission to help publishers with a critical problem: the ongoing proliferation of platforms and the exasperating need to publish content everywhere, all of the time. In this video, MAZ Chief Revenue Officer Shouvik Paul explains what exactly content logistics…

Disruption is the New Normal - Highlights from FUSE Media Summit
July 12, 2018 at 10:09 am

At last year's FUSE Media Summit keynote panel, moderated Jeff Litvack, CEO, Adweek, one of the key topics was how disruption has become part of the day-to-day reality for publishers of all types and sizes. Panelists Cory Munchbach, VP of Strategy for BlueConic; Sachin Kamdar, CEO and co-founder of Parse.ly; Christopher Reid, founder and CEO of Sortable; and Tony…

NBC News Shares How New Technology Helps Them Get Ahead
April 13, 2018 at 9:04 am

At the FUSE Media conference last fall, Alex Gittleson, Director, Digital and Cross-Platform, News Research, NBC News, sat down to talk about the changing technology needs at his organization. In particular, programmatic, he noted, has become a major cornerstone of their ad-buying experience, and social media platforms like Snapchat are beginning to play a larger…

How D Magazine’s “Game of Tacos” Converted Unknown Users to Known Audience
March 19, 2018 at 8:00 am

Detroit-based magazine, D Magazine, wanted to capture more email addresses from regular site visitors and identify new audiences in the Detroit area. Melissa Chowning, then director of D Magazine audience development and currently a media consultant, and her team decided to launch a food competition dubbed "The Game of Tacos," to garner interest from foodies…

News Whip Research Uncovers Best Practices for Creating Facebook Video
March 12, 2018 at 8:00 am

News Whip, a content analytics platform for social media, dug into its clients' data to understand how publishers create successful video on social platforms like Facebook. The resulting research uncovered several key trends. For example, videos that tap into an emotional component perform better of Facebook than less emotional pieces. Likewise, how-to videos are popular,…

How Social Graphing Can Improve Content Delivery
March 8, 2018 at 11:23 am

It was inevitable that as digital platforms diversify and proliferate, approaching audiences by channel is becoming increasingly untenable. “There are just too many channels,” says James Slezak, managing partner and founder of New Economy Lab and former VP and chief of operations for NYT Global. Publishers need to find a better way to of delivering…

How Northstar Travel Nearly Doubled Open Rates With Behaviorally-Targeted Emails
March 5, 2018 at 8:00 am

Demographic and subscription data are not always enough to determine what a subscriber needs and what content would interest them most. Behavioral data -- what articles subscribers actually read and how long they spend with certain content -- can be a much stronger indication of interest, said Len Roberto, Jr., director of audience data at…

How Crain Created a Powerful Audience Feedback Loop With “Inner Circle”
February 20, 2018 at 8:00 am

Crain Communications believes that the audience should be at the center of everything it does, from content creation to events and advertising. "Our audience is our north star," says Bonnie Roche, managing director of audience, product & marketing at Crain. In 2017, the business publisher put this belief into action and launched Crain's Inner Circle,…

Why Deep Audience Insights, Not Scale, Are Key to Randall-Reilly's Future
February 14, 2018 at 8:00 am

Building daily usage of a site is difficult, meaning traditional ad revenue and even subscription revenue is difficult to achieve at scale for most B2B publishers, says Randall-Reilly VP of data Prescott Shibles. Instead, he believes B2B publishers should leverage their knowledge about their audiences on behalf of their advertisers. That data is much more…

How CBS News Develops Stand-Out Content for Social Media
January 29, 2018 at 8:00 am

Jareen Imam, head of social media at CBS News, says the key to social video success is finding ways to stand out in crowded social feeds. At CBS News, she's found there are three main ways that publishers can make their social video stand out -- break news, tell an original story that triggers an…

How F+W Media Consolidated Its Massive Business Units
January 11, 2018 at 1:48 pm

Editor's Note: Since this video was published, Joe Romello has exited F+W along with other C-level executives. It's important to note that many of the claims Romello makes during the video of his presentation from the FUSE Media Summit have been vigorously contested by former and current F+W employees.  See the comments below for context.…

How Hanley Wood Diversifies Revenue With Database-as-a-Service
January 11, 2018 at 8:00 am

How publishers earn revenue is changing dramatically, says Paul Tourbaf, president of the residential construction group at Hanley Wood. Today, publishers need to diversify beyond merely ad- and subscription-supported models, he adds. One of the new revenue models Hanley Wood has pursued is database-as-a-service, which entails helping clients leverage Hanley Wood audience data to meet…

DailyMail Exec on Future of Programmatic & Sentiment Analysis
November 29, 2017 at 2:09 pm

During an interview at FUSE Media in September, DailyMail U.S. director of programmatic Patrick Dignan said he was most impressed by a presentation that dove into the possibilities of sentiment analysis. Using artificial intelligence and neural networks, FUSE Media presenter and startup Centiment, is helping publishers and advertisers understand how consumers feel about certain topics.…

How Winsight Uses A CDP for Content Personalization & Event Promotion
November 1, 2017 at 4:32 pm

B2B publisher Winsight serves its audience of food service providers and retailers in a variety of ways, from live events, to print magazines, and email newsletters. A huge challenge, says Tara Tesimu, chief digital officer at Winsight, is bringing all of these diverse data points together to gain deeper insights into the Winsight audience. Last…

How Vogue Uses Analytics to Increase Discoverability & Expand Its Audience
October 25, 2017 at 1:37 pm

Vogue.com’s associate director of audience development Abby Sjoberg explains how the website optimizes reader engagement from three distinct traffic sources: direct, social, and search. Using data tools like Google Analytics and Parse.ly Sjoberg and her team can determine what type of content readers are looking for on different platforms and optimize Vogue.com's content strategy. This…

How Engage Social Helps Publishers Take on the Duopoly
October 17, 2017 at 11:29 am

At the FUSE Media Startup Derby 2017, Engage Social founder and CEO Anand Jagannathan explained how the startup is helping publishers grow social referrals and gain deeper insights on influencers through its branded share buttons. The share buttons allow publishers to capture valuable first-party data about top social influencers across platforms and encourage greater sharing,…

How a CDP Can Help Publishers Maximize the Lifetime Value of a User
September 27, 2017 at 2:03 pm

This video is excerpted from a recent Publishing Executive webinar, “How Publishers Are Using CDPs to Drive Engagement and Revenue.” In the video Lee Enterprises corporate director of digital platforms Kyle Rickoff explains how the newspaper publisher implemented a Customer Data Platform (CDP) to increase the value of user interactions on its sites. Using a CDP,…