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Why Launch of Google Podcasts is a Huge Deal for the Industry
July 18, 2018 at 12:32 pm

Right now, I've got 76 podcast subscriptions on my Google Pixel. Before switching from iPhone to Android in 2012, I spent hours online reading forums in search for a suitable Android podcast alternative. At the time -- and still now -- iTunes podcasts (now Apple podcasts) were the gold standard in podcast listening. Since I've…

Disruption Needs to be Part of Day-to-Day Processes of Publishers
July 12, 2018 at 10:24 am

If disruption is really the “new normal” in the media business, then it stands to reason that publishers should no longer by surprised by it. It should be mundane enough that it’s accounted for in how publishers work every day. “Disruption can be a lot of things,” says Cory Munchbach, VP of Strategy for BlueConic.…

How B2B Media Companies Are Successfully Growing Subscription Revenue
July 11, 2018 at 12:05 pm

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…

Press Release: Sheridan PubFactory Hosts Sciendo, De Gruyter’s New Publishing Services Business
July 9, 2018 at 10:46 am

Hanover, PA — De Gruyter’s new Sciendo platform showcases the breadth of its services and solutions, along with presenting 600 Open Access journals and 100+ Open Access books. Host to 1400+ journals and 400,000+ books, the PubFactory platform is the perfect home for Sciendo, which provides publishing services to organizations and individual authors, including online…

GDPR and Third-Party Services: What Publishers Need to Know
July 9, 2018 at 10:37 am

By now, everyone understands the General Data Protection Regulation (GDPR) is here to stay, and businesses must make themselves entirely compliant in order to avoid fines of up to four percent of total global revenue. In the online publishing industry especially, business leaders must be fully aware of the different aspects of their websites that…

Press Release: EnsembleIQ Acquires Media Brands From Lebhar-Friedman
July 6, 2018 at 10:22 am

Chicago, Illinois – EnsembleIQ announced today that it has purchased substantially all of the media, digital and event assets from New York City-based Lebhar-Friedman. Launched in 1925, the third-generation family business produced several leading retail brands including DRUG STORE NEWS, CHAIN STORE AGE and HARDWARE AND BUILDING SUPPLY DEALER. The transaction also includes Chain Store Age’s…

Press Release: MPA - The Association of Magazine Media Releases 2018/19 Factbook
June 29, 2018 at 8:56 am

NEW YORK, NY – June 27, 2018 – MPA–The Association of Magazine Media announced the release of its 2018/19 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media.…

PwC’s Global Entertainment & Media Outlook 2018-2022 Reveals Long-Term Trends
June 27, 2018 at 3:05 pm

Each year PwC releases the Global Entertainment & Media Outlook. Released earlier this month was the 2018-2022 edition. (Here’s the press release from last year.) The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to…

Press Release: HousingWire Acquires The Reverse Review
June 20, 2018 at 10:36 am

IRVING, TEXAS – June 19, 2018 – HousingWire, the nation’s leading source of news and information covering the U.S. housing finance market, announced today that it has acquired the assets of Reverse Publishing, LLC and its associated media brand, The Reverse Review, from American Advisors Group (“AAG”). Founded in 2008, The Reverse Review has provided…

Insights & Decisions Are “The Brain” of the Media Tech Stack [Infographic]
June 14, 2018 at 9:09 am

About 4 or 5 years ago, the conversation in the publishing business started to focus on becoming “data-driven” and developing 360-degree views of the audience. There was industry-wide recognition that data was the fuel for any revenue-growing activity – and the future of the media business overall. As Publishing Executive contributor Rob Keenan said back…

Publishers Can Grab More Programmatic Brand Spend by Focusing on Quality Inventory
June 8, 2018 at 9:06 am

After a decade of lagging behind the rise of digital content consumption, the floodgates on digital ad spend opened wide around 2012. Much of this has been due to a tide of brand dollars flowing through automated pipes, with eMarketer estimating that over four in five US digital display dollars will be spent on programmatic…

Press Release: The Honorable Ganta Srinivasa Rao, Minister of Education of Andhra Pradesh, India, Visits U.S. in Support of Magazine Literacy
June 1, 2018 at 11:23 am

Mr. Ganta Srinivasa Rao’s tour in the US, where he is meeting with state governments and university officials, is meant to develop educational initiatives and build educational ties between India and the U.S. In one such initiative, the U.S.-based is teaming with education and business leaders in India to launch, which will deliver magazines and…

Do You Want to Write for Publishing Executive?
May 25, 2018 at 9:57 am

At Publishing Executive, we strive to provide insight and advice that is thought-provoking and useful to those working throughout the spectrum of the publishing industry. From those leading sales strategy to the technology gurus to the C-suite executives, our mission is to gather information and provide insight that will help media and publishing companies to…

Amazon Retargeting to Challenge Google
May 24, 2018 at 10:08 am

Amazon retargeting may happen soon, taking on Google for market share. Amazon is testing the product with “select merchants” this month

Q&A With Hearst Magazines Digital Media CTO Michael Dugan on a Commerce-Focused Future
May 17, 2018 at 10:23 am

Like most companies, Hearst Magazines Digital Media is ever in search of sustainable revenue streams. One area it’s eyeing as ripe for growth is in ecommerce. With a host of enthusiast and lifestyle brands -- bolstered by the recent Rodale acquisition -- the company is well aware that its content inspires many buying decisions. Making…