Think the CCPA Is Just GDPR 2.0? Think Again
December 13, 2019 at 8:00 am

With the effective date of the next major piece of data protection legislation – the California Consumer Privacy Act (CCPA) – less than a month away, many media owners are overwhelmed. Though 40% of publishers in a July 2019 survey predicted that CCPA would be the legislation that affected their businesses the most for the…

Zombies, Mutants & Resurrection: Magazine Publishing in 2019
December 10, 2019 at 12:25 pm

For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks will note the loss…

Digital Publishers Need a Revenue Revolution
December 9, 2019 at 8:30 am

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens and user-generated content platforms, and the media landscape is increasingly fragmented across devices, channels,…

New Year, New Law: How Publishers Can Prepare for CCPA
December 3, 2019 at 11:08 am

On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply with in the form of the California Consumer Privacy Act (CCPA). With the regulation still being finalized, and some ambiguous provisions open to interpretation, many…

Media Pitch: Subtext Connects Journalists with Subscribers for 1:1 Conversations
November 18, 2019 at 9:33 am

In pursuit of reader revenue, many publishers are creating subscription products tailored to reader interests. Subtext, a texting platform formerly known as Project Text, opens a personal channel of communication between content creators and readers to help publishers convert subscribers and foster their loyalty. …

4 Million Subscribers – and Unprofitable? Closing of ‘Family Circle’ Signals Shift in Meredith Print Strategy
November 13, 2019 at 8:30 am

How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is about to publish the last monthly issue of Family Circle. Here are the TL/DR answers: Not all circulation is profitable. Family Circle wasn’t necessarily unprofitable.…

The Impact of Chrome 76: Why a Freemium Model Is the Future
November 11, 2019 at 11:06 am

It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Publishers have long deployed metered paywalls allowing them to track and cap the number of articles read unless a reader subscribes. Savvy internet users have learned to browse in Incognito or Private mode,…

Measuring Editorial Quality for Digital Journalism (Beyond Performance Metrics)
November 7, 2019 at 9:52 am

Measuring the digital performance of stories is part of any modern media company. As editor in chief of a media startup, I spend more of my days trying to make sense of various performance metrics than I ever thought I might back in journalism school. I understand the vital importance of making sure our stories…