Publishers Can Do Good by Doing Well: Collect Emails as You Drop Paywalls
March 30, 2020 at 11:37 am

We are in the midst of a national crisis, and once again, as crisis hits, the American public and its advertisers remember the service that true journalism plays in our society. Attention and eyeballs go to the legitimate publishers who have invested so much in talent and infrastructure that allows them to do original and…

Coronavirus and Marketing Automation: Let's Be Careful Out There
March 18, 2020 at 11:20 am

I'm no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we're in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis. I will leave it to…

5 Best Practices Media Companies Can Learn from European Publishers
March 17, 2020 at 3:23 pm

With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to access. But the digital world stretches far beyond physical borders. In fact, publishers in North America face many of the same challenges that European media…

4 Ways to Thrive in a Changing Publishing Ecosystem
March 2, 2020 at 10:24 am

Last year saw what seemed like endless consolidation, layoffs, and closures in the publishing space, and this year is poised to be no different. 2019 ended with Family Circle issuing its last edition and, while 2020 has brought some magazine launches, we’ve also seen McClatchy's file for bankruptcy and the layoff of the entire Men’s…

Are You Missing the Email Opportunity?
February 24, 2020 at 4:16 pm

The Skimm reached seven million subscribers in seven years. The Hustle hit half a million subscribers, growing by 5X in just 12 months. Morning Brew announced their one millionth subscriber last February and grew revenue by $10 million in one year. The media industry is no stranger to this email product wunderkind. Publishers have seen the…