Subscriber Yield Management Grows Long-Term Consumer Revenue
November 4, 2019 at 11:43 am

Companies with subscribers can apply different pricing across customers to a degree not possible in many industries because they have one-to-one relationships with each customer. This one-to-one communication enables personalization and customization of the relationship between customer and company across many dimensions, pricing included. Other industries, such as consumer packaged goods, have prices that are…

Publishers Are Missing the Point: Private Browsing Isn’t a Roadblock, It’s a Road Map
October 31, 2019 at 12:47 pm

The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent readers from circumventing their paywalls as they could no…

3 Ways Publishers Are Using AI to Meet Reader Expectations
October 28, 2019 at 8:30 am

Companies like Netflix, Amazon, and Spotify are raising the bar on consumer expectations for personalized experiences. These companies are using technologies like artificial intelligence (AI) to provide customized recommendations to subscribers and customers in real-time. Consumers have come to appreciate this approach and now expect other brands — including publishers — to cater to their individual…

Publishing Trends to Watch in 2020
October 24, 2019 at 8:50 am

The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood of consolidations. From…

Developing Technology Standards to Support Privacy Regulations of the Future
October 16, 2019 at 10:00 am

Advertising has played a vital role in the internet’s mass adoption, but as the industry evolved, consumer privacy took a back seat. Consumer privacy became a national conversation after Cambridge Analytica, a political consulting firm used by the Trump campaign, was able to obtain raw data harvested from up to 87 million Facebook profiles and…

How to Get Credit for the Traffic You Drive to Your Advertisers
October 14, 2019 at 10:27 am

When I work with a publisher on their digital strategy, the first thing we do is look to better monetize the digital assets that they already have. This includes an in-depth analysis of how they’re fulfilling and reporting on digital ad programs. Almost invariably, I discover that the publisher isn’t properly setting up their ad…

Publishers, Don't Overlook Your Best Source of Content Ideas
October 11, 2019 at 8:30 am

As a publisher, if you’re following a trend, you’re already behind. Here at 101 Network, we discovered that the hard way when we were first starting out back in 2016. In order to produce content, we did what most amateur publishers do: We followed trends and tried to replicate the success of others. We tapped…

Why Audience Ownership Helps You Control Your Margins
October 8, 2019 at 10:32 am

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating top-notch content, it’s likely that…