Most marketing executives operate under the assumption that their company’s website is at the center of the online universe. All they need is more site visitors filling out their lead forms or discovering their products and they’ll be successful online. But they’re wrong.

One of the biggest hurdles a media salesperson must overcome is changing their clients’ view of the online universe. If a salesperson can do that successfully, she can put herself in a better position to sell more and bigger deals.

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