Sell Bigger Deals by Unbundling Your Content, Part 1

In this course Andrew Davis, Reboot's Chief Media Alchemist, explains how you can unbundle the content your editorial colleagues are already creating and reassemble that content into more compelling packages for advertising prospects. Davis dives into how content can create consumer demand, and lead them on a journey towards a purchase. And Davis explains how to create content brands that mobilize an enthusiastic group of consumers that advertisers will want to access. Sign up for Reboot Inbox to make sure you get notified about the next course.

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