Vogue.com’s associate director of audience development Abby Sjoberg explains how the website optimizes reader engagement from three distinct traffic sources: direct, social, and search. Using data tools like Google Analytics and Parse.ly Sjoberg and her team can determine what type of content readers are looking for on different platforms and optimize Vogue.com's content strategy. This video is excerpted from the recent Publishing Executive webinar "Using Analytics to Increase Discoverability & Expand Your Audience". Watch the full webinar on-demand here.

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