12 Tips to Avoid The Atlantic's 'Sponsored Content' Meltdown
Media organizations constantly confront an irksome question: How far can we go to accommodate a sponsor? The Atlantic last week designated its "screw-up" over a Church of Scientology advertorial as a mistake made as the magazine company explores "new forms digital advertising."
Let's accept their claim at face value. Still, the principles have been in the making for more than a decade and often mirror ones reminiscent of print and broadcast.