50 Shades of Vulgarity: More Curse Words on Covers

Cindi Leive, editor in chief of Glamour, was searching for the best way to draw readers’ attention to an article in the November 2011 issue about how women could better organize their closets and bank accounts. “12 ways to get your act together” didn’t have much punch. “12 ways to get your stuff together” also fell flat. So she decided to substitute “act” with a word unprintable here and waited for the angry letters to pour in. They never came.

“It appeared I was the last person on planet Earth to care about it,” Ms. Leive said

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