Business Insider vs. Digiday: One man’s aggregation is another man’s traffic hijacking

Plagiarism. Copyright infringement. Traffic hijacking. These are all terms publishers like to use when someone excerpts their content without permission, whether it’s Google News or The Huffington Post. Some digital publishers have different words for it, however: they prefer to call it curation, or aggregation, or just old-fashioned blogging. The latest iteration of this long-standing debate came on Tuesday, when a piece at Digiday about rampant aggregation triggered a Twitter back-and-forth between editor Brian Morrissey and Business Insider founder Henry Blodget.

In his post at Digiday, entitled “Surviving the Media Aggregation Economy,” Morrissey argues that we are trapped

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