BuzzFeed Reverses Course & Embraces Banner Ads
Never say never in digital media.
So-called "native" ads should look and feel like the websites they appear on (think a Promoted Tweet). They should be custom to that site and that advertiser. Ideally, in BuzzFeed's view, web ads should be actual "content" that people enjoy and might even want to share, like "9 Simple Things You Can Do For the Crazy School Week Ahead" which looks much like any other post on BuzzFeed, only it's brought to you by Target.