Cooking Light Redesigns, Sharpens Edit Focus
The redesign includes a wider logo, more white space and a minimalist design. The cover of the magazine has a tearaway at the top that reveals the new look and the tag: “What healthy means now.”
Cooking Light celebrated its 30th anniversary this year.
“The words ‘light’ and ‘healthy’ meant something different 30 years ago than it does now," Cooking Light editor-in-chief Hunter Lewis told Publishers Daily. “A big anniversary is always a good time to step back and try to gain some perspective."
The redesigned magazine is "a reflection of who the American food consumer is now. They are in the perimeter of the supermarket. When we talk about healthy, we talk about fresh," he said.