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Digital Subs Rising, The Economist Unbundles Tablet Editions From Print

December 5, 2012
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Ever since Apple introduced the iPad in April 2010, magazine publishers have been trying to figure out how to make the most of their app editions.

Time Inc. gives its print subscribers access to tablet and smartphone apps under a strategy it calls "All Access" -- designed in part to shore up print. But it gave up on an attempt to use that more robust package to underpin a price hike at Sports Illustrated from $39 to $48....

 

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Martha Stewart Living Omnimedia, Inc. today announced the launch of a digital subscription plan for the iPad editions of Martha Stewart Living and Everyday Food magazines.
 

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