After a year-long experiment that saw its Facebook “social reading” app gain more than six million monthly users — and then lose more than half of those after the network changed the way those apps work — the Guardian has decided to take back control of its content.
A little over a year ago, a big topic of discussion in the newspaper business — apart from the ongoing cataclysmic decline in print advertising revenue, of course — was how to leverage Facebook as a platform for content, and specifically the rise of what were called “social reading” apps,...
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MagazineCloner, the UK's leading multi-platform digital publishing company, has today unveiled the first Magazine Newsstand app for Facebook. “Pocketmags”, MagazineCloner’s facebook app, enables any of the 800 million+ facebook users to purchase, read and recommend digital magazines, without ever having to leave the social networking site.