Hearst Believes It Can Challenge Facebook And Google by Thinking Like Amazon
Hearst Magazines is taking the duopoly head on.
In fact, the venerable media company, which publishes magazines like Cosmopolitan and Elle, says it not only has more powerful advertising data than Facebook in some cases but can also be mentioned in the same breath as the ongoing obsession for everyone in media and advertising: Amazon.
Specifically, Hearst says it has amassed unique profiles on 120 million digital consumers over the past year. And it's touting this pool of data, which the company says is rich with information on how people shop, along with a slew of new shopping-oriented ad products, in meetings planned with numerous agencies and marketers over the next few weeks, the company told Business Insider.
The message is simple: We are uniquely positioned to help marketers sell products.